FUJIFILM Corporation (President and CEO: Shigetaka Komori) is delighted to announce that the FinePix REAL 3D System and FinePix HS10 have been selected for the prestigious Technical Image Press Association (TIPA) Awards of the Year 2010 in the following categories:

1. Best Imaging Innovation - FinePix REAL 3D System
   TIPA provided the following commendation:
   Fujifilm's 3D technology offers an uncomplicated way for consumers to create and perceive 3D images and movies. Advanced 3D digital shooting is as easy as 2D photography with the FinePix REAL 3D W1 camera. The camera's display allows immediate displaying of the 3D visual captures. The additional Fujifilm 3D photo display frame is an option to show the images outside of the camera in a larger size. Finally 3D prints can be produced for which Fujifilm has succeeded in the precision lamination of high-resolution, low-halation prints with lenticular sheets that create the 3D effect.

2. Best Superzoom Camera - FinePix HS10
   The following statement from TIPA explains the reasons for the award:
   Serious photographers wanting the versatility and performance of an SLR system without the bulk or expense, now have the perfect solution in the shape of the Fujifilm FinePix HS10. The FinePix HS10 offers an extensive feature set that combines a powerful 24 - 720mm (30x) zoom lens with sophisticated photographic controls, advanced functionality and SLR-like handling and excellent image quality in a single compact, affordable unit.

Brief Outline of TIPA
The Technical Image Press Association (TIPA) is a global organization of 29 different photo and imaging magazines from 13 countries from Europe, North America, and South Africa. It is one of the largest and most influential photo and imaging press associations in the world.

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Japanese: http://fujifilm.jp