GOLDEN, CO. (April 23, 2010)...If you've been waiting for a chance to purchase a PENTAX K-x digital SLR in a color other than black, white, red or navy, your wait is over! PENTAX Imaging Company just announced that the K-x digital SLR is now available exclusively for pre-order on www.pentaxwebstore.com in limited edition bright blue, orange, green and purple. Each fresh new color comes in a kit with an 18-55mm lens and an array of advanced features including Live View, HD video and photographic performance that challenges higher class models.

Since the popular PENTAX K-x first shipped in October 2009, the camera has received high acclaim as one of the most affordable and well-equipped digital SLRs on the market today.

Priced at $649.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x offers one-handed shooting design and simple, easy-to-use operation making it perfect for users stepping up from a point and shoot digital camera to their first digital SLR. The PENTAX K-x offers photographic performance that challenges higher class DSLR models and offers several features that set this camera apart in the entry-level category:

Pentax's K-x digital SLR, front view in orange, green, purple, and blue body colors. Photo provided by Pentax Imaging Co.

• High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.

• Large 2.7 inch LCD features Live View with Face Detection autofocus (up to 16 faces).

• Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.

• True High Dynamic Range (HDR) image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.

• Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.

• PENTAX Auto Picture and scene modes for almost any situation to help new photographers learn DSLR photography.

• Captures up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries).

Pentax's K-x digital SLR, rear view in orange, green, purple, and blue body colors. Photo provided by Pentax Imaging Co.

All eight PENTAX K-x body colors are now available for pre-order exclusively at www.pentaxwebstore.com.

Complete information is available here: http://www.pentaximaging.com/about-us.aspx?p=press

Product images are available here: http://www.pentaximaging.com/pressfiles.aspx

An informational video is available here: http://www.youtube.com/pentaxian1#p/u/11/SCYlqRIVvcs

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

# # #