Eye-Fi Geo X2 Uploads Geotagged Photos and Videos to iPhoto and MobileMe via Wi-Fi

MOUNTAIN VIEW, Calif., April 27, 2010 — Eye-Fi Inc. today announced the launch of the Eye-Fi Geo X2, a Wi-Fi enabled memory card that seamlessly integrates with Macintosh computers, iPhoto and MobileMe. The Eye-Fi Geo X2 will be on sale in May, exclusively in Apple Stores in the U.S. and internationally for $69.99 USD.

As part of the new “X2” family announced last month, the 4GB Eye-Fi Geo X2 offers faster-than-ever wireless photo and video uploads through an 802.11n transmitter, improved performance with Class 6 read/write speeds, lifetime Geotagging service and virtually endless storage capacity with Endless Memory mode.

“We’ve had an overwhelmingly positive response to our new X2 line and the improved experience it’s brought our users,” said Jef Holove, CEO of Eye-Fi. “Now we’re bringing the Eye-Fi Geo X2 exclusively to Apple so that their users can effortlessly upload photos and videos for seamless editing and sharing with iPhoto and MobileMe.”

With the new Eye-Fi Geo X2, Macintosh computer users can wirelessly back-up both photos and videos directly into iPhoto or any folder of their choice on their computer. The Wi-Fi enabled memory card can also automatically upload photos and videos directly to MobileMe or one of more than 25 sharing sites like Facebook, Flickr, Picasa or YouTube. With Endless Memory mode, the Eye-Fi Geo X2 can also automatically make space available on the memory card after photos and videos have been safely uploaded to the computer or Web.

The Eye-Fi Geo X2 includes lifetime Geotagging service using Wi-Fi positioning to automatically tag photos with location information about where they were captured. It works seamlessly with iPhoto ’09’s “Places,” enabling Macintosh computer users to easily browse, search and sort their photos on maps or by location name.

Eye-Fi’s entire X2 card line-up ranges in price from $49.99-$149.99 and can be found in Best Buy, Office Depot and on Amazon.com, among other retailers. Eye-Fi has received numerous product awards including CNET’s Best of CES 2010 award, Mac Observer’s Editor’s Choice 2010 Award and Popular Photography’s 2009 Photography’s Outstanding Products (POP). It was also named a CES 2010 Innovations Honoree. For more information, please visit www.eye.fi or follow us on Twitter @EyeFiCard.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.