Grand Prize Winner will Receive $5,000 and an Array of Photo Gifts

Valhalla, N.Y., May 4, 2010 – FUJIFILM North America Corporation and Rite Aid Corporation today announced the launch of MyWayPhotoContest.com, a seasonal photo competition for budding and experienced photographers. From today until June 26, visitors are encouraged to register, submit photos and vote for their favorites in three themed categories: Mother’s Day, Father’s Day and Graduation.

“The late spring and early summer season is full of celebrations and milestones to capture and share – whether commemorating a student donning a cap and gown or the family gathered for a fun Father’s Day barbecue,” said Joellyn Gray, director of marketing, Fujifilm North American Corporation. “We’re excited to work with Rite Aid to give photo enthusiasts a platform to show off their favorite shots of moms, dads and grads, and have the opportunity to win some fabulous prizes.”

The photographer of the best Mother's Day, Father's Day or Graduation photo will win $5,000, a Fujifilm FinePix HS10 digital camera and $250 worth of photo gifts. Additional first, second and third prizes include Fujifilm FinePix Z700EXR digital cameras, Tim McGraw and Faith Hill fragrances, valuable Rite Aid gift cards and more.

In addition to these top prizes, the site also features an array of daily giveaways with thousands of customizable photo items including prints, T-shirts, sticker sets, posters, mugs, mouse pads, puzzles and more. MyWayPhotoContest.com also offers expert photo-taking tips, plus delicious, easy-to-make recipes, and ideas and instructions for craft projects and decorating.

Full details regarding contest rules, prizes and giveaways can be found by visiting MyWayPhotoContest.com. To keep up with the My Way Photo Contest via social media, follow @MyWayPhoto on Twitter and become a fan on Facebook.

About Fujifilm 
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. The Canada division markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go towww.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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