Blog Offers New Avenue for Company News and Updates

Allendale, NJ (May 25, 2010) - Leica Camera, Inc. is pleased to announce the launch of the official Leica Camera Blog. This interactive platform provides Leica fans and followers a dynamic space for product news, developments and related events, plus stories and insights from Leica photographers.

Since the launch of Leica’s Facebook fan page and Twitter newsfeed, Leica has developed a strong social networking community of over 50,000 photography fans. With the latest expansion of Leica’s online presence, the company hopes to provide a new platform to distribute news, answer questions and share Leica stories.

“We are excited to have yet another medium to engage Leica users on a daily basis,” says Christian Erhardt, Vice President of Marketing at Leica. “A Leica blog seemed to be a natural addition to our social media portfolio and we look forward to bringing fans along on this new Leica adventure.”

To view Leica’s official social media platforms please click on the following links:

Blog: http://blog.leica-camera.com
Facebook: www.facebook.com/LeicaCamera
Twitter: http://twitter.com/leica_camera

For additional media inquiries, please contact Evins Communications or visit www.leica-camera.us.

About Leica Camera:
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.