Production to Meet Increasing Demand for Inkjet Photo Printing in North America

GREENWOOD, S.C., May 26, 2010 – FUJIFILM Manufacturing U.S.A., Inc., said today that it will start producing a new inkjet photo paper at its Greenwood, S.C., campus.

“We are proud to announce that we will start to produce a new inkjet photo paper in the U.S. to meet the growing demand generated by our customers’ adoption of our dry printing solutions,” said Ryutaro Hosoda, President and CEO, FUJIFILM North America Corporation and President, FUJIFILM Holdings America Corporation. “We have been producing color photo paper here in the U.S. that has built our reputation for quality through many years. In addition to that, we will begin the production of inkjet photo paper that illustrates our commitment to the industry and our belief in its continued promise.”

Fujifilm inkjet photo paper will be produced for use with Fujifilm’s Frontier Dry Inkjet Minilabs as well as its wide format inkjet printer solutions for retail customers. Fujifilm’s inkjet photo paper achieves vivid colors, high black density and pure whites. In addition, it delivers excellent image clarity enabling the highest quality prints with outstanding glossiness and sharpness.

“The Greenwood factory began manufacturing operations in South Carolina in 1988. Now Fujifilm is leading the way in digital print systems and is investing an additional $25 million to produce this new line of high quality inkjet paper,” said Shinji Kataoka, President, FUJIFILM Manufacturing U.S.A., Inc. “We are pleased that the company can accommodate this product expansion right here in Greenwood and continue to grow as a strong member of the local business community.”

The Science of Manufacturing at Fujifilm
The inkjet photo manufacturing process employs Fujifilm’s decades of technical advances in materials science and precision thin-layer film coating manufacturing, a technically demanding process discipline. Over the last seven decades, Fujifilm has invested billions of dollars in research and development to create superior coating technology – giving the company a competitive edge in the creation of high performance films, photo papers, and data tape storage media, among other high-growth products areas.

The recent introduction of inkjet photo paper by Fujifilm represents the latest application of this advanced manufacturing technique. Just as traditional silver-halide photography paper utilized color sensitive photochemical layers, Fujifilm engineers have applied this knowledge to inkjet printer photo paper – applying more layers to create more saturated, rich colors.

About FUJIFILM
FUJIFILM Manufacturing U.S.A., Inc. began manufacturing operations in South Carolina in 1988. The Greenwood manufacturing complex is currently comprised of five high technology manufacturing plants, the Greenwood Research Laboratories, and the largest Fujifilm distribution center in the world. The 500-acre complex is home to manufacturing for ink jet photo paper, digital and conventional pre-sensitized printing plates, QuickSnap one-time-use recyclable cameras, and color photographic paper. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

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