"The 2010 Digital Life Expo is a great opportunity to interact directly with 14,000 consumers and, as we do with our marketing and in-store campaigns, inspire people to get involved with creative photography and image making,” said Darren Ryan, General Manager – Product Marketing, Consumer, Canon Australia. "Digital imaging is firmly established as a centrepiece in the Australian lifestyle and, as the category leader, Canon’s focussed on meeting strong consumer demand for high image quality and broad creative potential. We’re constantly surprised by how creative consumers are becoming around digital imaging and, when they understand the full potential of their devices, they adapt at a phenomenal pace."

Cementing Canon’s leadership from digital cameras to inkjet printing*1, in April, five Canon products were recognised with “Best Product 2010” awards by the prestigious Technical Image Press Association (TIPA), representing 29 photography and imaging magazines across 13 European countries. Canon will be showcasing the five award-winning products on its stand: the EOS 550D and EOS 7D digital SLR cameras, the PowerShot G11 compact digital camera, the PIXMA MP990 inkjet printer, and the imagePROGRAF iPF6350 large-format inkjet printer.

Canon will also be participating at two of the panel sessions being held throughout the show:

• Thursday, 3 June at 2pm: Get the picture: Trends in the digital photography market
  Jason Mclean, Senior General Manager, Indirect Sales will discuss the trends in the digital photography market, including the drivers of product innovation.

• Sunday, 6 June at 11am: The leading edge in imaging technology
  Darren Ryan, General Manager – Product Marketing, Consumer, will share his views on the growing significance of visual communication in all areas of our lives: whether at home, work or play.

Canon is continuing its sponsorship of the keynote speaking session on Saturday, 5 June at 11am. Delivered by Matthew Foster, Sales Director for Proctor and Gamble in Australasia, the session is a must-see for retailers and manufacturers to gain insights into building value in the digital imaging category through various approaches including partnering better together to exceed consumer expectations. Matthew will be drawing on his extensive experience, having worked with some of the world’s largest retailers. He will be addressing a number of issues affecting his industry and how they have been overcome.

Canon products on display at the Expo include:

EOS DSLR Camera Range
In May 2010, Canon celebrated the production of the 40-millionth EOS-series SLR camera, and the launch of the EOS integrated marketing campaign. Featured on the Canon stand are the award-winning EOS 5D Mark II and EOS 7D DSLR cameras, both of which were used exclusively to shoot the four TVCs of the campaign in FULL HD glory. Also on show are the EOS 550D – launched in February in response to demand for an advanced entry-level DSLR – and, at the other end of the spectrum, the ultimate professional DSLR: EOS 1D Mark IV.

Other featured models: EOS 1Ds Mark III, EOS 50D, EOS 500D, EOS 450D, and EOS 1000D.

PIXMA Inkjet Printers
PIXMA all-in-one printers offer endless creative possibilities through applications such as T-shirt transfers, CD/DVD printing, calendars, origami, posters and scrapbooking. PIXMA inkjet printers designed for everyday, office, and advanced use will feature at 2010 Digital Life Expo. Featured models: the MX870, MP990, MP640 and MP560.

PIXMA Pro Inkjet Printers
The PIXMA Pro9500 Mark II and Pro9000 Mark II are the ultimate DSLR companion. Designed using the DNA of Canon EOS cameras, the models offer the perfect printing solution for professionals and enthusiast photographers looking for a digital darkroom to produce archival quality photos up to A3+ in black and white or colour.

IXUS Digital Still Camera Range
In May 2010, Canon celebrated the 10th anniversary of DIGITAL IXUS. The original DIGITAL IXUS, introduced in 2000 with its extremely compact body, cutting-edge style and innovative photographic technology, took the market by storm and represented a new generation of compact digital cameras. The latest instalment – the IXUS 300 HS – introduces Canon’s HS SYSTEM (high-sensitivity system) for clearer, crisper images in low-light situations. Other featured models: IXUS 210 IS, IXUS 130 IS and IXUS 105 IS.

PowerShot Digital Still Camera Range
The PowerShot range is ideal for keen photographers who need versatile functions within a compact body. With flexible zooms, High Definition movie recording and TruCapture technology, every shot is bound to be a ‘keeper’. The full range of PowerShot cameras will be on display at PMA from the basic ‘Point and Shoot’ range, through to the ‘Point and Shoot Plus’ and ‘Powerful’ ranges. Consumers will then be able to decide for themselves which model best suits their individual needs.

Both the IXUS and PowerShot ranges incorporate TruCapture: the combination of three Canon technologies that ensure consumers get the shot they want every time. TruCapture includes Optical Image Stabilizer to combat shaky hands resulting in clear, sharp photos; the DiG!C Colour Processor to produce colours so they appear as true-to-life and vibrant as they do in memories; and Intelligent Auto Technology to detect faces, movement and scenes, making it easy to get the perfect shot.

LEGRIA Flash Memory Camcorder Range
Canon’s LEGRIA flash memory camcorder range makes shooting high-quality movies more fun and easier than ever. Flash memory makes the cameras compact and energy efficient and no moving parts means memories are protected from harmful bumps or shakes. In 2010, Canon launched 10 new powerful LEGRIA DV cameras.

Canon Pro Digital Video Cameras
In April, Canon introduced the industry’s first professional Digital Video Camera that records directly to Compact Flash cards. The new Canon XF305 and XF300 use an MPEG-2 FULL HD 4:2:2 50Mbps Codec for exceptional Full HD image quality, Full NLE compatibility and an efficient, robust workflow.

imagePROGRAF Large-Format Inkjet Printers
imagePROGRAF-series large-format inkjet printers are designed for precise, ultra high-quality print performance and increased productivity. launched in April, the new iPF8300 produces 44-inch-wide output and the iPF6350 and iPF6300 produce 24-inch-wide output. Each model features Canon's new, 12-colour LUCIA EX pigment ink set and advanced printing technologies specifically developed to produce prints with an enhanced colour range and improved durability.

SELPHY Compact Photo Printers
SELPHY Compact Photo Printers give the freedom to print professional photolab-quality prints at will, straight from a compatible digital camera, video camera, memory card or mobile phone. SELPHY is equipped with exclusive DiG!C technology that delivers more than 16-million colours per photo – ensuring sharp, clear, quality images. Featured models: ES40 and CP790.

1. 2009 saw Canon maintain the No.1 camera category spot for volume and value with its IXUS and PowerShot compact camera and EOS digital SLR (DSLR) camera brands. 2009 was a watershed year for Canon, which saw the company also achieve the long-held goal of inkjet printer market leadership with its PIXMA brand claiming No.1 volume and value share.

Source: GfK Retail and Technology Australia, Digital Still Cameras, Retail Sales Value & Volume, Jan to Dec 2009 (excludes Internet)

Source: GfK Retail and Technology Australia, Total Inkjet Printing Devices (Multi Function and Single Function excl Sheet Feed, (excl. Compact Photo Printer), Retail Sales Value and Volume, Jan to Dec 09 vs Jan to Dec 08