Talking Photos Serve as an Innovative Social Media Tool to Drive User Engagement, Brand Awareness and Traffic

EMERYVILLE, Calif.--(BUSINESS WIRE)--Fotobabble, a service that allows people to add voice to photos with just a few clicks, has teamed with iVillage to launch the “iVillage, I love my…” Talking Photo contest, celebrating their newly relaunched Beauty & Style site. The contest, which is currently underway and will run through midnight of June 30, 2010, encourages users to create Fotobabble-powered Talking Photos to start a community dialogue around the products and clothing they love, and express their personal style.

“We’re thrilled to have been selected by iVillage for this exciting social media marketing campaign”

To participate, users simply go to http://ivillage.fotobabble.com, sign up in seconds, upload a photo and then click a button to record their own voice and share their secrets for style and confidence. Participants can then share their Talking Photos, or Fotobabbles, with friends and family through email, Facebook or Twitter. Fotobabbles with the top views are eligible to win a $500 gift card from Sephora. Full rules can be found here.

Nada Arnot, Director of Audience Development, iVillage, said: “In Fotobabble, we found a partner that provides a social media platform to drive engagement and easily integrates with our user experience. We are literally bringing to life the age old expression, ‘a picture is worth a thousand words,’ in a fun and modern way that deepens connections within our community and provides great word-of-mouth product recommendations.”

The Fotobabble Platform can provide deeper brand exposure and increase traffic to a site. Easier and faster than video, more engaging and dynamic than photos and easy to embed anywhere on the web, Fotobabble provides companies and individuals a powerful and engaging way to connect with their customers and further extend their reach into popular social media networks such as Facebook and Twitter.

“We’re thrilled to have been selected by iVillage for this exciting social media marketing campaign,” said Kamal Shah, CEO and Founder of Fotobabble. “The element of voice brings a new level of emotion, engagement and personality to the contest experience that can’t be achieved with static photos alone. It’s great to be able to offer a new and unique solution to brands and agencies looking to engage with their online audiences.”

Fotobabble’s Platform is available today and allows businesses and brands to quickly and easily implement unique social media marketing campaigns.

About Fotobabble
There are tens of billions of static photos on the web without a voice or sound. Fotobabble allows people to add voice to those photos in seconds with just a few quick clicks. Individuals can use Fotobabble to share talking photos with friends and family and businesses can use it to market and advertise a product or service. Companies and celebrities can leverage the power of Fotobabble by creating talking photos to raise awareness for their brand and better engage with customers and fans. For more information, visit: http://www.fotobabble.com. Follow us on Twitter @fotobabble.

About iVillage
With approximately 34 million unique visitors per month (comScore March 2010), iVillage is the largest content-driven community for women on the web, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women’s needs, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group. Join iVillage’s Facebook group at www.facebook.com/ivillage and follow us on Twitter at www.twitter.com/ivillage.