New Model Provides Professional-Style Lighting in a Portable Size for Sony® and Konica Minolta® DSLRs; Quick and Easy Mounting to Hot Shoe for Pop-Up Flash Cameras

New York, NY (USA) – June 21, 2010 – Gary Fong, Inc., developer and manufacturer of cutting-edge photography equipment designed to help photographers experience new levels of creativity, today launched an addition to its popular lineup of Puffer™ Pop-Up Flash Diffusers with the introduction of the Sony® and Konica Minolta® Puffer™. Now available for all Sony and Konica Minolta cameras equipped with a pop-up flash, the Puffer™ softens the harsh light of an on-camera flash to eliminate shadows and create professional-style diffused lighting perfect for portraits, close ups or eBay product shots. The Puffer’s compact size makes it ideal for travel to a location shoot, family vacation, or for use around the house.

With the Puffer™ Pop-Up Flash Diffuser in place, photographers of all levels can create professional-style diffused lighting. Affixing directly to the camera’s hot-shoe, the variable-position Puffer™ is adjustable for center positioning on all Sony or Konica Minolta cameras equipped with a pop-up flash, regardless of size. The Puffer™ works with the in-camera systems to ensure the full capabilities of the camera are maintained, assuring that it will not interfere with flash operation and that all camera modes remain functional. When not in use, the durable, travel-friendly Puffer™ stores flat and stows easily in a camera bag or even a photographer’s pocket.

“As photographers, we want our images to have the most natural-looking light possible, yet too often find ourselves in situations where using a flash is necessary. With this new Puffer, Sony and Konica Minolta DSLR users will find more flexibility from their basic kit, and users will be able to explore new shooting styles that their basic pop-up flash would never permit,” said Gary Fong, internationally renowned photographer and CEO of Gary Fong, Inc. “By expanding our popular Puffer line of Pop-Up Flash Diffusers, we’ve once again made it possible for photographers of all levels to create outstanding results with one of the many cameras equipped with a pop-up flash.”

The Konica Minolta and Sony Puffer Pop-Up Flash Diffuser is available for $19.95 MAP. For more information on this new Puffer, the existing Puffer line, or to purchase any Gary Fong products, please visit http://www.garyfong.com.

To better connect with potential users, Gary Fong, Inc. is now using Microsoft Tag scanning technology. To use the re-printable tag included below to view the demonstration video:

1. Download the tag-reading app from: http://www.gettag.mobi/

2. Open the app and scan the image below with your mobile device’s camera

3. View the Gary Fong demo video to learn more about the Puffer product line

About Gary Fong
Since 1993, Gary Fong, Inc. has quickly positioned itself as one of the leading developers and manufacturers of cutting-edge photography equipment designed to help photographers experience new levels of quality in their work. The legendary Lightsphere, recently updated with the Lightsphere Collapsible, has enabled photographers to create studio-quality lighting effects with very little equipment. Gary Fong, Inc. continues to invent new ways to meet its customers’ changing needs and give amateurs the tools necessary to elevate their photography to the next level. For more information, visit http://www.garyfong.com/.

###