All-in-One Solution Enables Concurrent Downloads and Card-to-Card Transfer of Multimedia Files

Multi-Card 24-in-1 USB Reader Key Messages:

• Allows for quick and easy download of photo, video, music, and other files

• Includes five slots and supports 24 memory card formats

• Enables concurrent downloads to a host computer and card-to-card file transfer

• Pop-up design protects card slots when not in use

Fremont, CA, June 24, 2010 – Lexar Media, a leading global provider of memory products for digital media, today introduced the Lexar® Multi-Card 24-in-1 USB Reader. Featuring five slots and supporting 24 popular memory card formats, the newest reader is an all-in-one solution enabling concurrent downloads and card-to-card file transfer. The highly versatile card reader was developed with a unique pop-up design, which allows the card slots to be protected when not in use, and comes equipped with a Hi-Speed USB 2.0 cable. The reader makes it easy to quickly download photo, video, music, and other files from nearly any memory card to a host computer. For additional information about the Lexar Multi-Card 24-in-1 USB Reader, visit www.lexar.com.

“From cameras and camcorders to mobile phones and GPS units, so many of today’s devices rely on memory cards, and not all of them use the same format. Managing these various cards can be cumbersome and confusing for consumers, causing them to mistakenly think they need to purchase multiple card readers,” said Jim Chan, product marketing manager, Lexar Media. “The Lexar Multi-Card 24-in-1 USB Reader simplifies this process, eliminating the need for different readers and providing the ability to transfer important files and memories from nearly any memory card format.”

The Lexar Multi-Card 24-in-1 USB Reader supports the following memory cards formats:

• CompactFlash slot: CompactFlash® Type I and Type II

• Secure Digital slot: SD™, SDHC™, miniSD™, miniSDHC™, MMC™, MMCplus™, and RS-MMC™

• Mobile slot: microSD™, microSDHC™, and M2™

• Memory Stick slot: Memory Stick™, Memory Stick (with MagicGate™), Memory Stick PRO™, Memory Stick PRO Duo™, Memory Stick Duo (with MagicGate), Memory Stick PRO Duo Mark 2, Memory Stick PRO-HG Duo™, and Memory Stick PRO-HG Duo “HX”

• xD-Picture Card slot: xD-Picture Card™, xD-Picture Card Type-M, xD-Picture Card Type-M+, and xD-Picture Card Type-H

In addition to ease-of-use and reliable performance, the Lexar Multi-Card 24-in-1 USB Reader provides consumers with the reliability they have come to expect from Lexar Media. All Lexar memory card and card reader designs are tested in the Lexar Quality Labs, facilities with more than 800 digital cameras and memory card devices, to ensure performance, quality, compatibility, and reliability. Lexar performs this extensive testing in an effort to provide customers with the highest level of confidence.

The Lexar Multi-Card 24-in-1 USB Reader includes a one-year limited warranty. The reader is available for purchase through B&H, Adorama, J&R, Future Shop, Best Buy Canada, Amazon.com, and on Lexar.com. The Lexar Multi-Card 24-in-1 USB Reader includes a one-year limited warranty.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

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