NEW YORK--(BUSINESS WIRE)--Last night at Digital Experience! 2010 in New York, GiiNii International introduced its new 8-inch multimedia digital picture frame. It’s loaded with features that make it easy to use, including simple controls, intuitive Flash-animated menu icons and a straightforward photo management system for sorting and organizing pictures.

“The new 8-inch multimedia digital picture frame was specifically designed to be easy to use and provides an all-in-one user experience,” said GiiNii Chief Marketing Officer Dennis Sones. “For the first time, digital picture frames are self-contained and easy to use. Every new GiiNii digital picture frame can replay and store photos. Plus, users can organize their photos right on the picture frame and create custom photo albums using a soft keyboard that is part of the frame. They don’t need to go to a computer to create custom albums or to organize hundreds, or even thousands, of photos.

“What’s more, these new true multimedia units are capable of playing a broad array of videos, including MPEG-4 and H.264. And, we’ve improved how people interact with the frame in three new ways: with an innovative scroll wheel on the back; with a Flash-animated menu; and with a straightforward file management system. With all these features, this frame is a huge step forward in making it easy for everyone to enjoy their digital photos and videos,” said Sones.

The unit’s 800 x 600 resolution, 8-inch backlit LED screen is viewable from the widest possible angle, and with 2 GB of memory, the frame can store up to 10,000 digital pictures. A true multimedia digital picture frame, the new GiiNii 8-inch frame also lets users play videos shot on digital cameras and camcorders. In fact, consumers can just plug in a Flip camcorder into the USB port on the picture frame and instantly replay videos.

At the center of the multimedia frame’s feature set is an innovative scroll wheel, located on the back of the unit, that lets users navigate simply through a small number of logical, easy-to-understand, Flash-animated menu icons.

Also making it incredibly easy to use is a unique photo management system. The GiiNii EZ Navigation System lets users segment and organize their photos using the picture frame itself (no computer required) via preset or custom albums. Albums can be created and named directly on the unit so users can quickly find and display specific photos.

Designed to make photos the center of attention, the digital picture frame is available in two models: the Artforme comes with a beautifully crafted solid-wood frame; the Tech version sports a glossy, black finish. The Artforme also includes two interchangeable mats to complement any décor, and swapping the mats is easy with GiiNii’s EZ Release locking system on the back of the frame.

Other features include:

• True multimedia video capable: H.264/MPEG-4 video playback

• 4:3 aspect ratio

• 6-in-1 card reader (SD, MMC, MS, MS Pro, MS Duo and xD-Picture)

• USB host (type A) port for USB flash drives

• Mini USB device (mini B) port for connectivity to PCs

• Photos supported: JPEG, BMP, Progressive JPEG and EXIF

• Audio supported: MP3, WMA, AAC and WAV

• Stereo speakers

• Clock and calendar

• Variety of on-screen clock designs, with additional ones available to download

• Variety of animated background (digital scrapbook) themes, which offer users an array of photo viewing experiences, with additional ones available to download

• Preinstalled photos: National Treasures Volume Two (12 photos), making it ready to use out of the box

• EnerGiiNii power-save modes, for conserving energy

• Energy Star rated

• RoHS and WEEE environmental compliance

• Auto rotation, which automatically displays images in portrait or landscape mode when the frame is turned

• Remote control

• Kensington lock for security

• Wall mount

• On-screen tutorial

The GiiNii 8-inch multimedia digital picture frame will be available in September at major retailers across the country and through online stores. Both the Artforme (model GH-8DNM) and Tech (model GT-8DNM) units will have an MSRP of $89.99. Toll-free, U.S.-based customer support is available seven days a week.

"With all of its user-friendly features, and with a suggested retail price of less than $90, the GiiNii 8-inch multimedia digital picture frame is a tremendous value,” said Sones.

About GiiNii International
GiiNii International brings The Next New to a broad array of consumer electronic products that are easy to use and easy to buy. GiiNii designs, engineers, procures components and oversees assembly of a wide range of digital imaging lifestyle products, such as digital picture frames, digital cameras and camcorders, photo and film scanners and more. All have innovations that make them easy to use. GiiNii products are available at leading retailers and online stores. Based in Pleasanton, Calif., the company provides best-in-class customer service.

GiiNii is a trademark of GiiNii International. Other products may be trademarks and/or registered trademarks of their respective companies.