Innovative 10.1-inch touchscreen picture frame is loaded with features that make it fun and easy to use

NEW YORK--(BUSINESS WIRE)--Last night at Digital Experience! 2010 in New York, GiiNii International introduced Magic, its next-generation digital picture frame. The multimedia unit is loaded with features that make it fun and easy to use, including Wi-Fi, a full touchscreen, preinstalled Web applications and RSS feeds, and battery operation. In addition, it offers the easiest way to receive photos from friends and family: via existing e-mail accounts.

“With its Wi-Fi capability, full touchscreen and user-friendly features, and with a suggested retail price of less than $200, the GiiNii Magic is a tremendous value in portable, Wi-Fi, touchscreen tablet devices”

“The new Magic digital picture frame’s Wi-Fi and POP3 capability make it very easy for users to send and share digital pictures via existing e-mail accounts and to access photo-sharing websites,” said GiiNii Chief Marketing Officer Dennis Sones. “Plus, it’s so simple to use that everyone can easily enjoy their digital photos and videos.”

Magic has 802.11bgn Wi-Fi connectivity with easy log-in, and it’s RSS feed-enabled for continuously updated weather, sports, news and traffic reports. Preloaded Web applications include YouTube, Facebook, Flickr, Picasa, SHOUTcast and Google Calendar.

The 10.1-inch backlit LED screen is a full touchscreen with 1024 x 576 resolution and a striking, piano-black, high-gloss frame. With 2 GB of memory, it can store up to 10,000 digital pictures. A true multimedia digital picture frame, the new GiiNii Magic also lets users plays videos shot on digital cameras and camcorders.

Battery operated, the lightweight unit charges via a charging cradle, and it’s portable (runs on a lithium ion battery) and Wi-Fi—enabled, so it can be taken from room to room within a home for seeing real-time traffic, weather, sports and news updates. “This is perfect for getting ready for work in the morning,” said Sones.

Other features include:

• 720p HD true multimedia video capable: H.264/MPEG-4 video playback (plays videos shot on digital cameras and camcorders)

• WonderMedia chipset

• 16:9 aspect ratio

• Lightweight (1.6 pounds) and portable

• Built-in lithium ion battery that charges via charging cradle; holds 1-hour charge for in-home mobility

• PC Remote media player, which enables PCs with Windows Media Player 11 to remotely stream media content to the Magic

• 6-in-1 card reader (SD, MMC, xD, MS, MS Pro and MS Duo)

• USB host (type A) port for USB flash drives

• Mini USB (mini B) port for connectivity to PCs

• Photos supported: JPEG, BMP and EXIF

• Audio supported: MP3, WMA, AAC and WAV, plus Internet radio

• Speaker and stereo earphone jack

• Ethernet port

• Remote control

• Kensington lock for security

The GiiNii Magic portable Wi-Fi tablet digital picture frame (model GW-ADWM) will be available in September at select retailers across the country and through online stores. It will have an MSRP of $199.99. Toll-free, U.S.-based customer support is available seven days a week.

“With its Wi-Fi capability, full touchscreen and user-friendly features, and with a suggested retail price of less than $200, the GiiNii Magic is a tremendous value in portable, Wi-Fi, touchscreen tablet devices,” Sones said.

About GiiNii International
GiiNii International brings The Next New to a broad array of consumer electronic products that are easy to use and easy to buy. GiiNii designs, engineers, procures components and oversees assembly of a wide range of digital imaging lifestyle products, such as digital picture frames, digital cameras and camcorders, photo and film scanners and more. All have innovations that make them easy to use. GiiNii products are available at leading retailers and online stores. Based in Pleasanton, Calif., the company provides best-in-class customer service.

GiiNii is a trademark of GiiNii International. Other products may be trademarks and/or registered trademarks of their respective companies.