Manfrotto to Serve as Exclusive U.S. Distributor for Genus Matte Boxes, Shoulder Mounts, Follow Focus and Other Products

Ramsey, N.J. (July 6, 2010) - Manfrotto Distribution, Inc., a wholly owned subsidiary of the Vitec Group’s Imaging and Staging Division, and leading global distributor of premium photo and video support products and accessories, proudly announces an agreement with Genus Limited, Hong Kong, in which the company will have exclusive distribution rights in the U.S. for Genus. The first product Genus brought to the market was the Genus Matte Box, which set a new benchmark for performance and value. Genus has since expanded its family of products with various bar systems, sunshades, viewfinders and shoulder mounts and will continue to grow in the U.S. leveraging its partnership with Manfrotto Distribution.

With the addition of Genus to the growing number of brands it distributes, Manfrotto Distribution further strengthens the array of support products and accessories for photographers and videographers with solutions for just about any application or environment.

“I am thrilled with this agreement,” said Wayne Schulman, video sales and product manager for Manfrotto Distribution, US. “I view this as a strategic partnership between Genus and Manfrotto/Vitec group to provide the videographer and photographer with a complete camera support system of the highest quality while also offering the most value. Genus’ current product line, which includes a DSLR/Video shoulder mount, follow focus systems and matte box systems along with other interesting accessories for HD video and DSLR’s, is extensive and is a perfect match for Manfrotto Distribution. I am also excited about the future products from Genus which we will have the opportunity to bring to market over the next several months.”

For additional information, please visit www.manfrottodistribution.us or www.genustech.tv

About Genus
Genus is a manufacturer of innovative products for the video and photography professional. The Genus range of products are designed and built to exacting standards. Genus products are extensively field tested by video and photography professionals in the most demanding environments. The Genus motto is "Designed by Professionals for Professionals". Genus products are reasonably priced as the aim is to redefine the price point for quality photographic and video products.

About Manfrotto Distribution
Manfrotto Distribution, Inc. is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Manfrotto Distribution is an international company within the Imaging Division of the Vitec Group, which owns the following leading international brands: Manfrotto, Gitzo, Kata, Avenger and Litepanels. National Geographic Bags and Tripods are manufactured and distributed under license. As the US distributor of Metz, Gossen, Elinchrom, Lastolite, Formatt Filters, Rotatrim and Datacolor, which are available nationwide through an extensive network of authorized dealers, Manfrotto Distribution offers the most complete range of exceptional camera and lighting accessories in the business. The Manfrotto Distribution international network covers the USA, Germany, France, Italy, UK, Japan, Hong Kong and China. www.manfrottodistribution.us