Leading Internet-Based Social Expression and Personal Publishing Service Selects Leader in High-Quality Online Video to Power Video Service

SAN DIEGO -- (BUSINESS WIRE) -- Sorenson Media today announced that Shutterfly (NASDAQ:SFLY) has selected the company as its exclusive video services partner. The Sorenson 360 online video platform (OVP) will power video services such as upload, transcoding, standard and high-definition playback, and download in Shutterfly customer accounts and on Shutterfly’s Share sites.

“Shutterfly is committed to providing consumers with the most powerful, easy-to-use video solution on the market,” said Dan McCormick, senior vice president of products and services at Shutterfly. “We upgraded to Sorenson Media as our video technology partner because they can provide our customers with a trusted and quality solution for their online video needs, matching our commitment to delivering innovative, best-in-class services.”

Shutterfly Share sites are the best place on the web for families, friends and groups to make their own free website, stay connected and share their memories. The free sharing platform, which now hosts more than 2 million Share sites, combines the power and benefits of photo and video sharing, blogging, self-publishing and social networking sites combined with a sophisticated security layer and easy-to-use interface. Shutterfly Video enables customers to upload up to 10 video clips in any format from digital cameras, camcorders or from the user’s browser. Videos can be posted directly to any personalized Shutterfly Share site, emailed or shared on Facebook, Twitter, MySpace, Blogger, etc. Shutterfly also offers a premium service which allows for unlimited video storage, larger file sizes, HD-quality playback and other options for $29.99 per year.

“Sorenson Media and Shutterfly share a deep and abiding commitment to their customers by offering best-in-class quality, ease of use and product innovation,” said Peter Csathy, CEO of Sorenson Media. “As both customers and partners, we are excited to empower the growing Shutterfly community with the highest-quality solutions for creating and sharing video in any online video platform or format.”

For well over a decade, Sorenson Media has played an integral role in the emergence and evolution of online video. The company’s innovative video encoding and management solutions dramatically improve the online video experience for content creators, managers and consumers alike. The Sorenson 360 OVP is the industry’s highest-quality enterprise video publishing solution. The company has consistently been an industry leader in video support and optimization for every major video format and platform—including all Windows formats; all Apple devices, including iPhone, iPod and iPad; and all web formats, including Flash, H.264 and now WebM.

For more information about Shutterfly video services, visit http://www.shutterfly.com/free-video-sharing/share-videos.jsp. For additional information about Sorenson Media products and services, including Sorenson 360 OVP, visit www.SorensonMedia.com/products.

About Sorenson Media
Sorenson Media offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality
video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.