SECAUCUS, NJ (July 27, 2010) – Continuing its record of 3D technology leadership, Panasonic today announced the development of the world's first* digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful lineup of interchangeable lenses as part of the LUMIX G Micro System**, the twin-lens will allow high-quality shooting in 3D. Panasonic plans to release this new lens for sale before the end of the year.

“This year will be remembered as the ‘First Year of 3D Era’ and Panasonic has already taken the lead by launching 3D-capable VIERA™ televisions and Blu-ray™ 3D Disc Players,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With Panasonic’s development of a twin-lens capable of 3D shooting, the company is providing consumers with a way to capture their own 3D content, which they can then enjoy watching in the comforts of their own home. Panasonic is dedicated to evolving the 3D ecosystem, letting consumers create and display lifelike 3D images in their homes.”

Currently, 3D shooting with an interchangeable lens system camera is possible only by using panorama systems or by combining two lenses and two CCDs. However, these systems are not ideal and have difficulty capturing moving objects. Panasonic's new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses that are then processed with a 3D image processing system. Thanks to Panasonic's advanced technologies in optical technology, image processing systems, and lens barrel design, the 3D lens will be compact in size.

This new compact 3D-capable interchangeable lens will be easy to handle and allow instant 3D shooting, without distortion or time lag between left and right images – even when shooting moving objects.

*For a digital interchangeable lens of July 28, 2010.
** Compatible models to be announced at a later date.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s http://www.panasonic.com/environmental/ecoideas.asp.

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