Turn your 2D photos and videos into 3D!

FREMONT, Calif. -- (BUSINESS WIRE) -- ArcSoft, Inc., the world-leading multimedia software provider, announced today the release of a new version of its popular file converter application — ArcSoft MediaConverter® 7. Updates include enhanced device support, optimized conversion speed and quality, and can now turn your 2D photos and videos into 3D for playback on supported devices.

With ArcSoft’s Sim3D™, converting 2D videos and photos to 3D is a snap! Our technology supports L/R dual-stream 3D and anaglyph 3D file formats. Converted videos can be viewed with 3D players such as ArcSoft TotalMeida Theatre 3 (Plug-in required), which supports page flip, interleave, and anaglyph modes; or, be uploaded to YouTube 3D.

In a one-step process, MediaConverter 7 downloads and transfers your favorite multimedia files and converts them into formats optimized for use on the latest popular device such as iPad, Google Nexus One, Sony Ericsson Xperia X10, Motorola Milestone and many more. Other devices, such as the iPod, iPhone, PSP, Android phones, and Nokia phones are also supported.

ArcSoft’s in-house upscaling technology SimHD®, which improves image quality when upscaling videos during transcoding, is included with MediaConverter 7. With support of NVIDIA® CUDA™ and ATI® Stream™, the encoding process is 15 times faster when utilized. Settings to customize video format, resolution, and frame rate are also provided.

“MediaConverter is well-received for its robust converting features while employing a simple user workflow,” said Bill Chen, ArcSoft’s Deputy General Manager of Digital Multimedia Services and Solutions Group. “Now users can benefit from broader device support and the ability to create 3D content from their existing 2D photos and videos.”

Additional features include:

• Auto sharpening and area-based resizing maintain the output quality when down-scaling the video

• CPU cores control while converting

• More popular device support, such as HTC EVO 4G, iPhone4, iPad, Nexus one, BlackBerry Bold 9700, Nokia N8 and more

• Pre-defined Smart Fit profile and advanced customization settings

• Rips audio from video files or DVDs

• Preview and export videos with subtitle (.srt)

Use MediaConverter 7 in conjunction with ArcSoft Video Downloader™ 3; a free application to help you download and share videos to popular video sharing websites.

For more information about MediaConverter 7, visit www.arcsoft.com/intouch/amc7pr.

About ArcSoft
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2010. All rights reserved. ArcSoft, the ArcSoft logo and ArcSoft MediaConverter are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.