Light, Easy to Carry Handycam® DCR-SX15E and DCR-SR15E

• Crisp, clear Standard Definition video shooting on removable flash memory (DCR-SX15E) or HDD (DCR-SR15E)

• Powerful 50x optical zoom

• 6.7cm (2.7") Clear Photo LCD

• SteadyShot, Face Detection and video light

• Direct Copy to external hard drive and DVDirect Express compatibility for easy back-ups

LONDON -- (Marketwire -- September 1, 2010) -- IFA, Berlin -- Legendary Handycam® video quality is made brilliantly accessible with two great value new Standard Definition camcorders from Sony.

Light, compact and easy to use, the Handycam® DCR-SX15E shoots crisp, clear video and stereo sound onto removable flash memory. Just slip in a Memory Stick™ or SD card (not supplied) and capture the moment for easy transfer to your PC after shooting.

If you're looking for extra-long record times, Handycam® DCR-SR15E stores up to 61 hours of Standard Definition video on its 80GB built-in hard disk drive. With no need to carry spare tapes or discs, there's plenty of space for a long weekend of non-stop shooting.

Whether you choose flash memory or HDD, both models are packed with smart features for sharing and enjoying your footage.

The high-power 50x optical zoom lens by Sony pulls distant subjects nearer for frame-filling close-ups. SteadyShot image stabilisation keeps things crisp and clear, reducing the effects of camera shake when you're shooting handheld. If you're shooting portraits of friends and family, Face Detection automatically fine-tunes exposure for more natural looking faces.

Menus and settings are adjusted via a thumb-operated joystick next to the flip-out 6.7cm (2.7") Clear Photo LCD. A conveniently-placed button switches on the built-in video light to illuminate indoor get-togethers, parties or night-time scenes. For extra convenience there's also an Auto mode that switches the video light on when natural light levels are low.

After shooting, Direct Copy enables easy, PC-free transfers of video footage direct to an external hard disk drive (optional USB adapter is required). Compatibility with the optional VRD-P1 DVDirect Express simplifies PC-free burning of video footage onto blank DVD discs for storing, sharing and archiving.

The compact new Handycam® DCR-SX15E and DCR-SR15E Standard Definition camcorders from Sony are available from the beginning of October 2010.

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "a", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners