Join Interactive Panel Discussions Led by Industry Experts on Retail Innovation, Social Media and the Future of Photography

Rochester, NY, September 15, 2010 - Eastman Kodak Company (NYSE:EK) announces the schedule of events for its interactive K-Zone, which brings together today's luminaries in the field of photography in an essential forum for the discussion and exchange of leading ideas on the continuing evolution of imaging.

The highly anticipated K-Zone stage (hall 5.2, E020, F020, F030) will feature interactive panel discussions September 21st through September 24th at Photokina in Cologne, Germany.

Photokina attendees are invited to visit K-Zone to participate in engaging conversations ranging from the current state of photography and the future of the marketplace, to improving the customer experience at retail, to the role social media plays in helping generate brand awareness, visibility and sustainability.

This year's K-Zone theme commemorates Kodak's 125 years as an influential thought leader on innovation and vision in imaging, and underscores the brand's continued leadership in fostering photography.

"From our beginnings in creating film in 1885, Kodak continues to bring photographic advances to market," says Evandro Matteucci, Marketing Director, Eastman Kodak Company. "K-Zone represents our constant devotion to inspiring an industry and leading an enduring conversation that embraces photography's storied past, while looking to a future of technological advancements. Such advances make it easier for consumers to share their own stories, as is evidenced by Kodak's new SMARTFIT Technology, which enables consumers to create a photo book from home in minutes."

Moderating this year's K-Zone panels is award-winning communications expert Brian Burmeister. With more than 19 years of presentational speaking experience, including executive speech writing and coaching, Burmeister will lead four daily interactive discussions, which will be simulcast via http://www.kzonelive.com. Each panel will be held at the same time Tuesday, September 21st, through Friday, September 24th:

• 10:30 -11:00 am: Photography and Social Media: Generating brand awareness and leveraging word of mouth through social media.

• 12:00 - 12:45 pm: The Retail Experience: Improving the customer experience and transforming the retail store.

• 2:00 - 2:30 pm: The Future of Photography: Insights and predictions for the future of the photography industry.

• 3:30 - 4:15 pm: Photography: Celebrating 125 years since the innovation of film and exploring its existence in a digital world.

Photokina attendees are invited to join the live panels, or to follow online.

About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery--join today at http://www.kodakgallery.com.

Choose from the widest selection of Kodak digital cameras, all-in-one inkjet printers, pocket video cameras and more at http://store.kodak.com.

Kodak and SmartFit are trademarks.

2010