Video Editing Intelligence Makes Creating and Sharing Incredible Movies Easy

SAN JOSE, Calif. -- Sept. 21 -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Premiere Elements 9 software for both Windows and Mac. Available for the first time on the Mac platform, Adobe's No. 1 selling consumer video-editing software* enables users to turn raw video footage into professional-looking movies in minutes and share virtually anywhere with friends and family.

"With video-capturing devices on the rise, people are looking for a complete video organizing, editing and sharing tool that is easy to learn and use," said Kevin Connor, vice president of product management for Digital Imaging at Adobe. "We are very excited that our latest version of award-winning Premiere Elements software will enable both Mac and Windows users to create high-impact movies quickly and effortlessly. Taking advantage of intelligent features and boosted performance, the software allows users to get creative and make fun movies without a steep learning curve."

Smart Organization for all Video Clips

Premiere Elements users can take advantage of an easy-to-use Organizer, which acts as a media management hub, where both video clips and still photos can be accessed in one convenient location. The software easily imports a variety of file types from different devices including the popular Flip Video camera and video from dSLR cameras. Users can quickly find the best videos with the Auto-Analyzer that automatically tags the most interesting, highest quality video footage -- eliminating the hassle of clicking through dozens of clips to find the great ones.

Take the Work Out of Moviemaking

With Premiere Elements 9, users can create eye-catching videos in just minutes, easily fix audio problems, automatically trim away bad footage, stabilize shaky shots and correct bad color and lighting. Once users select the footage they want, movies can be created instantly or enhanced with professional flair in just a few clicks or with simple drag and drop effects, like the Cartoon Effect, which turns any video into an animated feature. Optimized performance also makes editing and viewing smooth, even in HD. In addition, friends and family can experience an interactive DVD-like viewing experience on the Web or share directly to Facebook and YouTube via interactive albums.

Plus Extends Software Capabilities

For added convenience, now Adobe Premiere Elements 9 Windows and Mac users have the option to purchase Plus, which offers 20-GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as ongoing deliveries of creative extras sent directly to the desktop software. A benefit to all Photoshop Elements users is virtually anywhere access to photos and videos online or via select mobile devices at Photoshop.com.

Pricing and Availability

Adobe Premiere Elements 9 for Windows and Mac is available now at http://www.adobe.com and also will be available soon at retail outlets such as Amazon.com, Apple (Mac only), Best Buy, Costco, Fry's, New Egg, Office Depot and Office Max. Premiere Elements 9 for Windows and Mac is available for a suggested retail price of U.S.$99.99 and users can purchase Plus from within the product for U.S.$49.99/year. Plus is available in the U.S. only.

Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at http://www.adobe.com/go/premiereelements. For free training videos on Premiere Elements, visit Adobe TV at http://tv.adobe.com.

* Source: The NPD Group/Retail Tracking Service (January 2007 to March 2010) based on units sold in the Video and Photo Editing Categories. Combined units sold for Premiere Elements and Photoshop Elements & Premiere Elements bundle (U.S. only).