Grand prize winner to receive all expense-paid trip for four to Hersheypark in the Dark

Valhalla, N.Y., September 30, 2010 – FUJIFILM North America Corporation and Rite Aid Corporation today announced that the annual Picture Perfect Halloween Photo Contest is again accepting entries. Now through November 8, photographers of all ages and skill levels are encouraged to register, submit Halloween-themed photos and vote for their favorites in six categories: Best Pumpkin, Cutest Baby Costume, Best Kids Costumes, Best Teens and Adults Costumes, Best Pets and Spooktacular Decorations.

“From commemorating a baby’s first trip trick-or-treating to capturing the liveliness of a costume party, Halloween is one of the most popular days of the year for snapping photos,” said Joellyn Gray, director of marketing, Imaging Division, Fujifilm North American Corporation. “We’re teaming up with Rite Aid again this year to give people a chance to share their funniest, spookiest and cutest Halloween shots – all for the opportunity to win some fantastic prizes.”

The photographer of the overall top Halloween photo will win a trip for four to Hersheypark in the Dark at Hersheypark, Pa., including three days and two nights’ accommodation at Hershey Lodge, eight admission passes to Hersheypark in the Dark, four tickets to Hershey’s Really Big 3D show and four “Create Your Own Candy Bar” experiences at Hershey's Chocolate World, $300 in Hersheypark “Chocolate Currency,” a Rite Aid photo book and a HERSHEY'S chocolate basket.

First, second and third prizes will also be awarded to winning entrants in each of the six categories:

• First prize: Fundamentals of Digital Photography course from the New York Institute of Photography, Fujifilm FinePix F300EXR Camera, $250 Rite Aid gift certificate, Hershey’s chocolate gift basket and Rite Aid photo book (retail value $1072.00)
• Second prize: Fujifilm Instax Mini 25 Camera, Vivitar DVR 910 Camcorder, $150 Rite Aid gift certificate, HERSHEY'S chocolate gift basket and Rite Aid photo book (retail value $440.00)
• Third prize: Fujifilm FinePix AV100 Camera, Pinnacle 16 X 20 frame with a mat, $100 Rite Aid gift card, HERSHEY'S chocolate basket and Rite Aid photo book (retail value $335)

Beyond the contest prizes, visitors to HalloweenPhotoContest.com can enter to win daily giveaways. More than two thousand items will be awarded throughout the contest. Giveaway merchandise includes: picture frames and personalized photo t-shirts, puzzles, mugs, stickers, mouse pads and free photo prints.

HalloweenPhotoContest.com also features expert photo tips to help capture the spirit of the holiday, decorating ideas and printable jack-o-lantern stencils to create a spooktacular Halloween ambiance, and delicious recipes courtesy of Kraft Foods. In addition, site visitors will find free digital scrapbooking kits, fiendishly clever party game suggestions and more.

Full details regarding contest rules, prizes and giveaways can be found by visiting HalloweenPhotoContest.com. To keep up with the Halloween Photo Contest via social media, follow@MyWayPhoto on Twitter and become a fan on Facebook.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

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