San Francisco, Calif. — October 19, 2010 — Blurb®, the creative publishing and marketing platform, today announced the release of Blurb Bookify™, an online bookmaking tool designed to streamline the creation of beautiful, high-quality photo books. Within Bookify, users will find a curated collection of the most popular layouts, fonts, and design elements for book creation. Additionally, users will be able to drag and drop images directly onto a page and the page will design itself. Bookify is the latest addition to Blurb’s complete suite of bookmaking tools.

“If your goal is to make a knock-em dead photo book, tonight, Bookify is for you,” said Eileen Gittins, Blurb’s founder and CEO. “We have streamlined the whole bookmaking experience by curating our most popular layouts, coupled with the convenience of using your photos stored on Flickr or on your computer. And the great news is that all books made with Bookify offer the same professional quality that Blurb is known for. So whether you are a creative professional, or just want to look like one, prepare to amaze your friends with your Bookify Blurb book.”

Bookify offers users a streamlined experience by presenting a selection of Blurb’s most popular layouts, themes, and fonts in an online bookmaking tool that requires no download. The key features of Bookify include:

Online Ease and Portability

• No need to download anything

• Work on your book from more than one computer

• Use images stored on Flickr® or on your computer

A Range of the Most Popular Book Styles and Layouts

• Pre-designed layouts to edit and personalize – or just drag and drop images onto the page and it will design itself

• Elegant, fun, or classic themes – you choose the look you like

• Multiple background colors and borders

• Make books up to 160 pages

Creative Options

• More than 20 fonts to choose from

• Autofit, zoom, crop, or rotate images; supports JPEG images up to 10MB

• Full-bleed and multi-image layouts

• Five trim sizes available

AutoCreate Your Book

• By selecting the AutoCreate feature, your book will be created automatically from your selected set of images. You can then order as is, or add, move or delete images as you see fit.

Professional Quality

• Superb image quality and highest quality printing

• Three bindery types available: Softcover, Hardcover with dust jacket, or ImageWrap

• Premium and Standard papers available

Blurb created Bookify to meet the needs of the rapidly expanding photo book market. With the launch of Bookify, Blurb now offers a complete suite of bookmaking tools that support projects from simple to more involved. All Blurb books feature the same high-quality printing and binding.

BookSmart® is Blurb’s award-winning software that’s perfect for richer projects. The free, downloadable bookmaking app delivers the ideal mix of pre-designed layouts and text support with the ability to fully customize your book.

Blurb’s PDF to Book tool gives professional users full creative control over the bookmaking process by enabling them to use Adobe® InDesign® or their preferred design software. Blurb offers blank Adobe® InDesign® templates tailored for use with all of the company’s book sizes, papers, and cover types.

All Blurb customers have access to Blurb’s free suite of tools to share and sell their books, including Blurb BookShow®, which enables bookmakers to let friends and fans flip through their book on their blog, website, or Facebook page.

To begin a Blurb Bookify project, please visit http://www.blurb.com/bookify.

About Blurb®
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb BookifyTM online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2009, Blurb shipped over 1.2 million books to more than 60 countries and generated over $45 million in revenue. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit http://www.blurb.com