StickerBooks and White Label Boxes Help Photographers Step Out Of The Box For Branding Success

NEW YORK, NY, Booth #579 – October 28, 2010 – MOO, an online printing company that dreams up new ways to help people turn their virtual content into beautiful, unique print products from digital images, today announced the expansion of its U.S. offerings with the availability of StickerBooks in the U.S. online store and with the introduction of White Label presentation boxes that hold the company’s Business Cards and MiniCards. StickerBooks and White Label boxes add to MOO’s collection of products for photographers looking to stand out from the crowd and create high-impact marketing materials. All who want to learn more about MOO products are invited to visit MOO at the PhotoPlus Expo (PPE) in New York, NY, at booth #579.

The fun, pocket-sized StickerBooks feature glossy, scratch-proof vinyl stickers on perforated pages that are easy to tear out and share. Photographers can upload their artwork, logo or images to MOO.COM to create up to 90 different stickers using MOO’s PrintfinityTM technology. Stickers can then be used to brand packaging, embellish direct mailers, as re-sale items or just for fun.

“Photographers like our StickerBooks because they add a novel yet polished element to branding and client communications,” said Paul Lewis, Head of Marketing at MOO. “MOO’s high-quality stickers are perfect for sealing letters, sending a smile, or simply promoting a brand in unexpected places. We are excited to bring StickerBooks to the U.S. online store, so stateside photographers can receive orders and extend their brands faster than ever before.”

For MOO Business Cards and MiniCards, White Label boxes are sleek, unbranded (logo-free) presentation boxes with a smooth white coating on the outside and a matte gray coating inside. Crafted with photographers in mind who want only their brand recognized, White Label boxes are a beautiful blank canvas photographers can use for promoting their business, re-selling or presenting cards designed especially for clients. With the same unique design as MOO’s existing Business Card and MiniCard cases, photographers can rest assured the new White Label boxes will compliment their brand.

“We’re proud to extend these new offerings to the U.S. market, as they are a direct response to valuable customer feedback,” said Lewis. “Both the StickerBooks and the White Label boxes provide photographers with the enhanced flexibility they need to brand their business in a unique and personalized way.”

StickerBooks ($9.99 for a pack of 90 stickers), and White Label boxes ($2.25 each) are available at MOO.COM.

To learn more about MOO’s new offerings, visit the MOO team at booth #579 or the website at www.moo.com.

About MOO
MOO is an award-winning online print business that is passionate about great design and the difference it can make to its customers and the world. Launched in 2006, MOO aims to disrupt the $100 billion global print industry by combining the values of professional design with accessibility and reach of the web; making great design available to all. By applying Web 2.0 principles to a 500 year-old market, MOO has become one of the fastest growing print businesses in the world, with triple digit annual growth and a global reach since launch. MOO prints millions of cards a month and has served customers in over 180 countries. For more information, visit www.moo.com.

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