Grammy-winning artists launch music video filmed using Samsung’s NX100

Ridgefield Park, NJ (November 9, 2010) – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the release of the music video for indie band OK Go’s latest song, “Last Leaf.” The video was filmed using the new Samsung NX100, Samsung’s latest innovation in premium camera technology, and is available to view today at www.cre8yourworld.com.

The “Last Leaf” video was made using thousands of photographs taken with the Samsung NX100, woven together to create a stop motion animation clip, demonstrating the NX100’s technical capabilities and creative versatility. The images were combined with hand-drawn animations created by the band, along with award-winning animator Geoff McFettridge. The collaboration marks a new artistic direction for OK Go, whose previous videos have been composed of one-take live-action clips.

The partnership between OK Go and Samsung has been documented in a behind-the-scenes series, also filmed with the NX100, which can be seen at www.cre8yourworld.com. The documentary follows OK Go and their collaborators as they go through each stage of creating the video. The final clip in the series, which goes live on November 9, 2010, will show how OK Go achieved their creative vision using the NX100.

OK Go is recognized throughout the world for their groundbreaking and inventive music videos, which have received more than 125 million online views. Videos include “Here it Goes Again” (also known as “Treadmills Dance”), which features the band performing a choreographed routine across eight treadmills in one continuous take. The band’s latest video and single, “White Knuckles,” achieved a million YouTube hits in 24 hours when it was released in October 2010.

“Samsung’s been great because we had a creative idea and they had the tools to help us make it,” said Damian Kulash, lead singer of OK Go.

“We are impressed and inspired by the band’s memorable and imaginative music videos,” said Mr. SangJin Park, President of the Digital Imaging Business, Samsung Electronics. “The NX100, an easy-to-use but high-quality camera, was the perfect tool to let the band express their creativity and experiment with new ideas. The camera is compact and portable enough to take with you wherever you go, but powerful enough to realize your creative ideas through great pictures. The ‘Last Leaf’ music video is a perfect example of how the NX100 enables you to bring your inspiration to life.”

The Samsung NX100 was designed to make taking beautiful pictures simple, quick and easy. By incorporating the revolutionary 20mm wide i-Function Lens, with both automatic and fast manual settings, users can control the camera’s settings via the lens, without having to take the camera off target. Given the recent popularity of the intuitive i-Function Lens, Samsung will include the i-Function technology in all of their future lenses for the NX range, including five additional lenses that will be introduced next year. Samsung has also provided a new firmware update, making the i-Function Lens compatible with the NX10.

The NX100 boasts the compact size and lightweight advantages of being a mirrorless camera, while delivering the image quality of a DSLR. Available in two different colors, the design of the NX100, inspired by the shape of a dewdrop forming on a leaf, is also sleek and stylish. The camera features the fastest Auto Focus (AF) of any interchangeable lens camera to date, making it even easier to have the perfect picture at your fingertips.

Specifications

About OK Go
OK Go, the most downloaded band ever, will be creating a video for every song on their critically acclaimed release, “Of The Blue Colour of the Sky.” The album has garnered much praise with a four-star review in People Magazine, and Alternative Press saying “it fills you with hope for the next decade’s musical offerings.” OK Go’s videos have won numerous awards, including a Grammy for “Here It Goes Again” and several wins at film festivals this year for the Rube Goldberg Machine video they created for their first single, “This Too Shall Pass.” OK Go is constantly pushing boundaries both musically and as viral video creators.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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