Public Vote to Decide Grand Prize Winner of Dream Photo Expedition

South San Francisco, CA – November 22, 2010 – Unified Color Technologies, the HDR Experts, today announced the third cycle winners of its “Unified Color True Vision HDR Photo Contest” and the opening of public voting to determine who will win the grand prize. Third cycle winners will receive prizes including a Nikon D90 kit and products from, Gitzo, Lexar, Lowepro, X-Rite and Unified Color Technologies. The Unified Color True Vision HDR Photo Contest awarded three cycles of winners, and all 45 winning images are automatically entered to win a Grand Prize of a photo workshop through National Geographic Expeditions and a 15-inch MacBook Pro. Public voting to determine the grand prize winner is currently open at http://www.unifiedcolor.com/contest-vote, and will close on December 20, 2010.

Since the contest opened this spring, Unified Color’s panel of judge evaluated hundred of images and selecting the most technically astute and beautiful images created using HDR techniques. First place winners in each category received a photography kit including Nikon D90 Kit with 18-105mm VR lens, a Lowepro Slingshot 202 AW case, a Gitzo carbon fiber tripod and a Lexar Professional Class 10 8GB memory card. Chosen from more than 170 individual entries, the first place winners in each of the third cycle categories include:

• Architecture: Ryan Gardner of Spanish Fork, Utah

• Landscape / Nature: Alex Benison of Denver, Colorado

• Freestyle: Alex Benison of Denver, Colorado

Photographers were allowed to submit up to five images per category for consideration. Unified Color has awarded the following additional honorable mention prizes:

Architecture:

• Alex Benison of Denver, Colorado has won an X-Rite ColorMunki Spectrophotometer

Nature / Landscape:

• Esteban Monreal of Davenport, Iowa has been awarded two honorable mentions and will receive an X-Rite ColorMunki Spectrophotometer and a $150 B&H Gift Card

• Mark Bristol of Morgan Hill, California has won an X-Rite Color Checker Passport

• Michael McGinnis of Brighton, Colorado has won a $150 B&H Gift Card

• Randy Van Duinen of St. Petersburg, Florida has won an X-Rite ColorMunki Spectrophotometer

• Scott Marmer has won a copy of Unified Color HDR Expose and 32 Float software

Freestyle:

• Alex Benison of Denver, Colorado has been awarded three honorable mentions in the freestyle category and will receive a $150 B&H Gift Card, a X-Rite Color Checker Passport and a copy of Unified Color HDR Expose and 32 Float software

• John Adams of Fernandina Beach, Florida has won a copy of Unified Color HDR Expose and 32 Float software

• Ryan Gardner of Spanish Fork, Utah has won an X-Rite Color Checker Passport

In addition to the in-house HDR experts at Unified Color, the panel of judges included 20-year photo journalist and veteran outdoor photographer, Reed Hoffman; celebrated landscape and architecture photographer, David Palermo; and esteemed landscape photographer, Richard Sisk. All three judges offered brought a deep understanding of the HDR art form, their own unique eye for capturing beauty and an amazing ability to deliver that look to the page. Using this experience, the judges selected the top 45 images over the three rounds of competition for the public to choose one final winner from.

“As we close out the final entry period for our True Vision HDR Photo Contest, we are delighted with the excitement from the community, the quality of HDR photography from entrants and appreciative of the effort from our esteemed judges, Reed, David and Richard,” said Alfred Zee, CEO of Unified Color Technologies. “As we open the grand prize competition for public voting, we hope that photographers enjoy and embrace the imagery, all of which showcase the vast abilities of the photographers and our HDR technology. Good luck to all our winners and to everyone voting – you have a tough decision to make.”

All images submitted for Unified Color’s True Vision HDR Photo Contest were created with HDR technology powered by Unified Color. Available as a 30-day free download, the company’s fully-featured standalone software program, HDR Expose, and its Photoshop plug-in 32 Float, are the only HDR programs that take full advantage of the 32-bit color space. This advanced color model, Beyond RGB, enables photographers to create true-to-life images that can convey the same colors and images seen with the human eye. The company’s recently announced, HDR Express, will be available later this year.

Winning images from the third cycle can be viewed at http://unifiedcolor.com/contest_p3_gallery. For complete details on Unified Color’s True Vision HDR Photo Contest, go to www.unifiedcolor.com/contest.

About Unified Color
Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color’s new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company’s flagship HDR PhotoStudio has set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at http://www.unifiedcolor.com.

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