Tokyo, Japan, December 13, 2010—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced that its GXR and G700SE compact digital cameras have received the "iF product design award 2011" for internationally outstanding design.

Organized by German company iF International Forum Design GmbH, the iF design awards are respected throughout the world. Not limited to Germany, the competition receives many entries from across the world, and being chosen for the award means that the product has received high international acclaim for a superior design. Of the 2,756 entries submitted to "iF product design award 2011" from 43 countries and 1,121 companies, 993 products received awards.

The following two Ricoh digital camera models were presented iF design awards.

• GXR
  The GXR is a revolutionary camera system in which lenses are changed by using a slide-in mount system to attach camera units to the highly rigid magnesium body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor. The photographer can match the optimum camera unit to the scene being photographed, the result being easy lens changes and an amazing level of flexibility and image quality. Concealing infinite possibilities in its small body, the GXR has had a very strong reception as it pioneers a new realm of photography.

• G700SE
  As an expanded function model of the G700 water and dust resistant digital camera, the G700SE has wireless LAN and Bluetooth® functions as standard features and enables the use of GPS and laser barcode reader functions with options. The G700SE can do wireless data transfer to external devices, and with the internal-electronic-compass-equipped GPS unit (option) installed, it can add position and direction information. When the laser barcode reader unit (option) is installed, it can also do rapid recognition of one-dimensional (linear) barcodes.