CLM-V55 Gives Big, High-Resolution View of Video Footage

LONDON--(Marketwire - January 12, 2011) -

• Clip-on LCD monitor attaches to DSLR camera

• Large (5") WVGA panel offers superb high-resolution view while shooting HD video

• Tilt/swivel for comfortable viewing at any angle

• Colour peaking and pixel magnification for precise focus confirmation

• Available in February for about $400.

A new clip-on LCD monitor from Sony gives DSLR camera owners a bigger, better view of their footage while shooting HD video.

The CLM-V55 is a portable video monitor featuring a high-resolution WVGA (800 x 480) (5") LCD panel. Attaching easily to most Interchangeable Lens Digital cameras and compatible HD camcorders via the supplied adaptor, it displays video footage during shooting/playback with excellent clarity and a wide viewing angle.

The clip-on LCD monitor tilts and swivels to any angle for comfortable framing in any position -- even self-shooting when you're in the picture.

The CLM-V55 is loaded with pro-style features to help photo enthusiasts and videographers shoot high-quality HD video footage with their Interchangeable Lens DSLR camera.

Pixel magnification mode assists with accurate focus confirmation, giving an enlarged pixel-perfect view of a selected portion of the Full HD image. It's complemented by a colour peaking function that highlights the edges of accurately-focused areas of the video image.

An intuitive control wheel on the LCD monitor allows quick, positive adjustment of a wide range of monitor settings without interrupting shooting. Adjustable parameters include aspect ratio (16:9/4:3), volume, brightness, contrast, colour tone (phase), colour temp and auto dimmer. On-screen markers aid precise framing by giving precise indication of a TV's 16:9 or 4:3 actual display area. The LCD monitor's on-board mono speaker is complemented by a headphone jack for accurate audio monitoring during shooting.

The CLM-V55 attaches easily to many of the Interchangeable Lens DSLR camera range from Sony and other manufacturers that support HD video shooting. The supplied adaptor simplifies mounting on any camera or HD camcorder that features an auto-lock accessory shoe or ISO shoe. Signal connection from camera to monitor is via the supplied HDMI cable, while power can be supplied using a battery pack or AC adaptor (both optional). The CLM-V55 comes with a detachable LCD hood for more comfortable viewing when shooting outdoors in bright sunlight.

The CLM-V55 LCD monitor by Sony is available from March 2011.

Environmental Info
Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way.

Please refer to www.sony.eu/eco for background on environmental activities of Sony.

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA&tra
de; LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

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