12 January 2011 – Creative types looking to make professional-looking print projects can soon benefit from CraftArtist Platinum, which launches on 21st January 2011. The new digital crafting package from Serif, the award-winning publisher of design, publishing and creative software, is perfect for anyone who wants to easily and quickly make unique photobooks, wedding stationery, cards, scrapbooks and loads more at home.

CraftArtist Platinum is the ultimate product specifically designed for those who want to create and print beautiful projects with a stunning finish and share them with friends and family.

The CraftArtist Professional software, which is included in the package, allows designs to be personalised with unlimited pictures and text, plus there are craft tools and photo editing capabilities to help deliver high quality results that are guaranteed to impress. It is incredibly easy to use, thanks to its simple drag-and-drop function and it contains fun video projects for users to follow. What’s more, the creations can be printed from home or made as a PDF or image for professional printing.

In addition to the software, the Platinum edition contains all of the content from four products in the CraftArtist range: Wedding Day, Baby Photos, Greeting Cards and Scrapbooks:

• Wedding Day – the perfect solution for brides and grooms looking to save time and money by creating their own wedding stationery and decorations. There is a range of gorgeous design kits to choose from and each can be customised to suit the couple’s personal style.

• Baby Photos – the complete package for parents who want to get their baby photos where they belong – off the hard drive and into the real world. Make high quality personalised photobooks and cards for friends and family to cherish forever.

• Greeting Cards – the essential software for anyone who wants to make cards exactly the way they want them. It contains everything needed to create and print wonderful personalised cards at home, helping users save money whilst having fun.

• Scrapbooks – the ultimate home scrapbooking software to make something beautiful with those cherished photos. Create unique scrapbooks and albums to share with friends and family.

“CraftArtist Platinum makes the creativity of a craft store accessible to all PC users,” says Gary Bates, Managing Director at Serif. “It offers a fun, easy and affordable way for everyone to create personalised print projects regardless of their age, experience or artistic ability. There really is no other product of this kind. The range of tools and techniques make digital crafting even more realistic and we’re confident users will see it as an invaluable alternative to buying ordinary items found in the stores.”

Another key feature of CraftArtist Platinum is the ability to upload creations with one click to the popular social crafting community, DaisyTrail.com. DaisyTrail is a fantastic website created for getting inspiration, sharing designs and getting help from other crafters.

CraftArtist Platinum is compatible with Windows 7/Vista/XP and retails at £39.99. It will be available directly from Serif at www.serif.com and from major retailers including Amazon, PC World and Argos. Baby Photos, Wedding Day, Greeting Cards and Scrapbooks are also available separately at £19.99 each.

For more information on Serif and its range of products, visit www.serif.com

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About Serif
Serif is the publisher of the award-winning software range that includes PagePlus®, PhotoPlus®, DrawPlus®, WebPlus®, AlbumPlus®, MoviePlus®, PanoramaPlus® and Digital Scrapbook Artist® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif as been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users round the world. Now with over 6.5 million customers worldwide, Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

About DaisyTrail
DaisyTrail is Serif’s free online social crafting network for members to share their designs with family and friends, and to exchange creative tips with others.