Six Filmmaking Teams Compete in “Road to Park City” Contest to Win an AF100

PARK CITY, UT (January 21, 2011) – Panasonic Solutions Company and Slamdance have teamed up to present Panasonic’s new AG-AF100 large imager HD cinema camcorder as the Official Camera of the Slamdance 2011 Film Festival, ongoing here January 21 – 27.

The two companies are partnering in an exclusive competition, “The Road to Park City,” in which selected Slamdance filmmakers will create one-minute films while at the festival, shot on the AF100 the industry’s first professional micro 4/3-inch video camcorder optimized for high-definition video recording. The winning team will take home the new camera.

Six film pitches were chosen and announced on January 10th. During the film festival, the AF100 will be available to the six filmmakers, each for a period of a day. Each contestant will have nine hours to shoot his project with the camera provided, and will be responsible for delivering a one-minute edited film by Wednesday, January 26th. The six films will be screened at 11:30 a.m. on Thursday, January 27th and the winner will be announced and the filmmakers presented with an AF100 at the Slamdance 2011

closing awards ceremony.

Targeted at the film and video production communities, the AF100 delivers film-like shallow depth of field and the wider field of view of a large imager, with the flexibility and cost advantages of a growing line of professional quality, industry-standard micro 4/3-inch lenses, filters, and adapters. The full HD 1080/720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

About Slamdance
As a year-round organization, Slamdance serves as a showcase for the discovery of new and emerging talent, and is dedicated to the nurturing and development of new independent artists and their vision. For the 2011 Festival, Slamdance received a record number of more than 5,000 submissions. Slamdance Film Festival, presented by Kodak, will run concurrently with the Sundance Film Festival, January 21-27, 2011 in Park City, Utah. Slamdance lives by its mantra: "By Filmmakers, For Filmmakers." No other festival is fully programmed by filmmakers. Slamdance counts among its alumni many notable writers and directors who first gained notice at the festival, including Christopher Nolan, Marc Forster, Jared Hess and Oren Peli. In 2010, Slamdance began a video on demand partnership with Microsoft and will continue to expand its exhibition efforts in 2011 both theatrically and online.

About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic Solutions Company’s full line of products can be obtained by calling 877-803-8492 or at www.panasonic.com/broadcast.

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