New products and technologies from Samsung’s Television, Digital Camera, Smart Mobile Device, IT Solution and Home Appliance businesses outline 2011 Strategy

BUDAPEST, Hungary -- (BUSINESS WIRE) -- As part of its celebration of the Smarter Life, Samsung’s European leadership outlined the company’s strategy for growth in the region in 2011 as well as Samsung’s 2011 product portfolio today at the third annual Samsung European Forum at Műcsarnok, Budapest.

“This year, we will challenge ourselves to achieve No. 1 market share in all product categories on our path to becoming an ultra-premium and ultimately iconic brand that is preferred throughout Europe.”

Innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology combined with plans for developing Samsung’s regional market presence in B2B, laptops, printers and digital imaging were laid out in the context of Samsung’s unifying principle – the Smarter Life.

Before a crowd of media and partners, Seokpil Kim, the President and CEO of Samsung Electronics Europe defined the pillars of the Smarter Life: Smart Design, Smart Experiences and Smart Connections.

• Smart Design – Creates intuitive designs that increase functionality for consumers

• Smart Experiences – Provide a wide variety of applications, games and programming delivered on a broad range of platforms through bright and dynamic screens

• Smart Connections – Allow Samsung devices to automatically connect to each other, sharing content and enhancing user experiences

Building on last year’s US$135.8 billion global revenues and US$15.2 billion profit records—the most successful in the company’s history—Samsung will aim to increase market share product categories such as mobile, printers and netbooks. Samsung is already the No. 1 European provider of large screen LCD televisions, LCD monitors, Blu-Ray players, home theater systems and refrigerators.

“Our European strategy is designed to both strengthen our existing market leadership and identify new business opportunities,” Mr. Kim said. “This year, we will challenge ourselves to achieve No. 1 market share in all product categories on our path to becoming an ultra-premium and ultimately iconic brand that is preferred throughout Europe.”

Creating the Future of Home Entertainment
As the television becomes the centerpiece of technology in the living room and entertains consumers, Samsung aims to strengthen and simplify its product features to create a connected, intuitive TV experience. Samsung’s new narrow bezel design, flagship LED TV Series and accessories seamlessly accomplish this in 2011.

Samsung has re-designed the TV screen by slimming down the bezel to 0.2 inches in its flagship LED televisions—the Samsung D8000 and D7000 LED TV. By virtually eliminating the traditional TV frame, Samsung’s ultra-narrow bezel provides consumers with extra screen size without increasing the outside dimensions of the set. Additionally, the Samsung D8000 Plasma Series showcases Samsung’s Plasma+1 design and have 51 and 64-inches of viewable screen size.

In addition to superior design features, Samsung has incorporated advanced Smart TV features to enhance consumers’ entertainment. Samsung’s Smart Hub is a simple menu system used to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TVs and access a wide variety of apps from Samsung Apps, the world’s first application store for the television. Samsung‘s 2011 TVs above LED D5500 series and PDP D6900 will offer Smart TV features.

Europe will also see several innovations from Samsung this year:

• Accessories – Samsung introduced a line of accessories including the world’s lightest, prescription-ready 3D glasses, Skype-certified HD camera for TV conferencing, wireless recharger and several wall mounts

• Blu-ray – The BD-7500 boots up in three seconds, offering 2D-to-3D conversion and the ability to convert all content to full HD

• Blu-ray Home Theater Systems – The HT-C6750W is Samsung’s next-generation system, featuring 3D Sound that synchs audio and video to create an immersive experience in which the sound ‘moves’ with the 3D picture

Smart Experience for Exciting Photography
Embracing the ideas of Smart Design and Smart Experiences, Samsung unveiled an impressive lineup of digital cameras, camcorders and a family of interchangeable lenses in recognition of what consumers want from their devices—to easily capture and share images on the spot.

• SH100 – Wi-Fi enabled, the SH100 allows photos to be uploaded instantly to social networking sites and automatically backed up on a PC. Customers can also connect with Android-based smartphones to create an extra remote control and viewing device for the camera.

• ST700 – The ultimate in dual-screen innovation from Samsung, the ST700 has a largest-ever front screen, a 3.0” back touch screen and is host to a range of photo effects through features like Smart Filter 2.0 and Magic Frame, which gives a range of different photo effects.

• Q10 – The Q10 makes recording easier than ever with its innovative Switch Grip, adjusting the LCD screen automatically according to however the device is held. Samsung’s full HD camcorder technology with BSI CMOS sensor gives spectacular image quality that is easy to achieve.

• NX series – Samsung’s successful NX family has recently grown to include five new premium lenses, making it easier for users to choose the perfect way to capture their scene. Samsung has also recently launched the new NX11, which builds on the success of the NX10 and looks set to strengthen Samsung’s ownership of this fast moving and innovative area of the camera industry.

Both the Q10 camcorder and Samsung’s premium camera range deliver Smart Experiences through an easy to use, touch-based user interface called Smart Touch 3.0. This interface, based on Samsung’s expertise in touch mobile phones, gives customers the ability to drag, click and control ‘app-style’ icons and easily flip through photos.

Broadening the Horizon of Smart Mobile Devices
Building on last week’s excitement from the Mobile World Congress in Barcelona, Samsung European Forum attendees will have the opportunity to explore Samsung’s new class of Android -based smart phones and tablets in the GALAXY family line, a powerful lineup exemplifying the Smarter Life in the areas of speed, screen and content.

The GALAXY S II, a lightning-fast, dual-core smart phone powered by Android 2.3 packs incredible features into a beautifully thin 8.49mm design. As the world’s first smart phone with super-fast HSPA+21 connectivity, the GALAXY S II also offers increased mobile download speed while Bluetooth ® 3.0+HS reduces data transfer by a factor of eight. Considered Samsung’s most powerful smart phone, the GALAXY S II represents the company’s commitment to delivering the ultimate mobile experience, which is why Samsung has chosen the GALAXY S II to launch Samsung Hubs, an integrated mobile applications suite.

In addition, Samsung’s GALAXY Tab 10.1 is an unrivalled device for experiencing the hundreds of thousands of books, games and applications available through Android™ Market. Boasting a 10.1-inch display and crystal clear resolution, the GALAXY Tab 10.1 includes immersive dual surround-sound speakers.

Four new members join the GALAXY family line in 2011, all of which are currently available in Russia and will be rolling out to additional European countries throughout the year.

• GALAXY Ace – Designed for trendy young professionals, offering a premium experience with a 3.5-inch HVGA display on a compact and comfortable handset. Its 800MHz processor, voice search and ThinkFree document viewer ensures quality performance.

• GALAXY Fit – Crafted for the user who wants a device that meets all the challenges of a career and a busy social life. On a 3.31-inch QVGA display, the Samsung GALAXY Fit is functional and fun with a user experience that is optimised for sharing and smooth web browsing on the go.

• GALAXY Gio – Developed for stylish young professionals who want to stay connected with a sleek device that has enhanced social networking capabilities. Based on the Italian term for “jewel”, the name Gio reflects design perfection and the strength to last with a 3.2-inch HVGA display.

• GALAXY Mini – Made to be the first smart phone for trendy and sociable youngsters. With a 3.14-inch QVGA display, the Samsung GALAXY mini embodies productivity and performance in a compact design and is the perfect gift for smart phone-rookies. It also offers Google™ voice actions and Quick Office document viewer, all powered by a 600MHz processor.

Advancements in Display and Information Technology
Samsung’s expansion in IT Solutions products is fully visible at the European Forum. The Notebook Series 9 infuses chic design with advanced hardware for consumers who seek utility and sophistication.

The Notebook Series 9 is the world’s first laptop to use duralumin for its external casing. Duralumin, normally used in aircrafts, is a strong, lightweight material that helps give the notebook an aerodynamic look. Designed with performance in mind, the Series 9 features a vivid ‘SuperBright Plus’ display with 400nit brightness and vibrant color reproduction (16 million colors), providing users with crystal clear picture quality while offering unforgettable multimedia experiences. With its Fast Start technology and solid state drive, the Series 9 can start in just 12 seconds—60 percent faster than a hard drive.

For those looking to enhance business applications, Samsung’s two 3D LED monitors—the SA750 and SA950 3D—incorporate Samsung’s ultra-slim design concept, while the 950 also includes 2D-to-3D conversion capability.

Innovation Driven Home Appliances
In the world of Digital Appliances, the Smarter Life is supported by Samsung’s philosophy of Smart Thinking and its commitments to advancing the market through innovations in technology and energy efficiency.

• G Series – Leading the European Market with No.1 market share, Samsung proudly introduces the new G Series Combi Fridge Freezer. The new platform has been developed with Smart Design in mind, maximising the interior space to offer up to 400L capacity as well as the latest innovations in optimum food storage and cooling techniques. Environmentally friendly with energy efficiency up to A+++, it uses a Digital Inverter Compressor as core technology and the new Smart Eco System. The G Series is completed with a stylish blue LED Panel enabling full fingertip control.

• ecobubbleTM – Energy efficiency is also at the heart of the new Super Capacity ecobubbleTM washing machine for 2011, sporting a massive 12kg wash load combined with an A+++ energy rating, the best possible rating in the market. This efficient energy use is helped by the benefits of ecobubbleTM technology which boosts performance, so cold water washes like hot water.

• Samsung Twin Steam™ – Samsung was the first manufacturer to introduce the concept of dual cooking oven and 2011 will see an improved version using the power of steam. The Samsung Steam Twin™ Cooking Oven allows customers to cook items independently at two different temperatures, in different partitions of the oven, all the while using steam technology to cook foods healthily, reducing salts and fats.

• NaviBot Silencio – NaviBot robot floor cleaners were launched by Samsung in 2010, and have quickly taken a very strong place in this rapidly expanding and dynamic segment of the floor care market. With the NaviBot Silencio low noise and faster upgrade, Samsung will unveil the next generational leap for this technology.

Samsung Electronics’ commitment to home appliances in Europe will be further underlined in 2011 with the launch of more products designed and manufactured in Europe for the needs of the European Market.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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