Japan leads the way as CSC’s market share rises

28/02/2011 -- According to the latest GfK Retail and Technology data, sales of Compact System Cameras (CSCs) are going from strength to strength in changeable lens markets around the world.

CSC sales in Japan accounted for one third of all changeable lens cameras sold during December and one quarter for 2010 as a whole. The global share of CSCs almost quadrupled in 2010 compared to the previous year to stand at 11%, or almost one million of all changeable lens cameras sold.

Whilst Japan leads the way, other regions have seen consumers rush to adopt this new camera type. Western Europe (8%), LATAM (19%) and Asia Pacific (18%) have all witnessed a significant increase in share for CSC products.

“Japan is consistently at the forefront of technological advances and trends,” explained GfK’s Global Director Marion Knoche. “It appears other regions have been quick to follow suit in their desire to purchase CSC’s and it will be interesting to monitor their progress during 2011.”

-ENDS-

Marion Knoche will be presenting with NPD’s Liz Cutting at Business Forum (BFI) Cologne on March 1st and 2nd 2011.

For further information on the event please visit Business Forum Imaging 2011

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