The trio are all based around 1/2.33"-type, 14 megapixel CCD image sensors in ultracompact bodies. The Powerflex 470 couples this to a Rollei Apogon-branded 7x optical zoom lens whose actual focal lengths range from 5 to 35mm, equating to everything from a useful 28mm-equivalent wide angle to a 196mm-equivalent telephoto. Maximum aperture varies from f/3.0 at wide angle to f/5.9 at telephoto. On its rear panel, the Rollei 470 sports a 3-inch LCD panel with 230,000 dot resolution, the sole option on which to frame and review images and movies. The latter can be recorded at up to 720p (1,280 x 720 pixel) high-definition resolution with a rate of 30 frames per second, using Motion JPEG compression.

The Rollei Powerflex 460, meanwhile, retains the same LCD panel, image sensor and video specifications, but switches out the lens for one of lesser zoom range. The Rollei 460's Apogon-branded 5x optical zoom lens provides actual focal lengths from 4.7 to 23.5mm. This yields a slightly more generous 26mm wide angle, but a significantly less powerful 130mm telephoto. Maximum aperture at wide angle is just slightly brighter at f/2.8, but despite the reduced zoom range, this falls to a rather dim f/6.5 by the telephoto position.

Finally, the Rollei Powerflex 455 is similar to the Powerflex 460, but swaps out the LCD panel for a slightly smaller 2.7-inch unit. Total dot count of this panel is the same as that on the other two cameras, so although it has less surface area, it also has slightly reduced dot pitch.

All three models ship from April 2011 in the European market. The Powerflex 455 is priced at around €130 and will be offered in black, silver, red and pink, the Powerflex 460 at €180 in black, silver or pink, and the Powerflex 470 at €200 in black, red, silver, or pink. German speakers can find more details on the Rollei website.