Five Winners Will Receive an All Expense Paid Trip for Two to Attend Casio’s Star-Studded Launch Party

DOVER, NJ, March 14, 2011 ― Casio America, Inc. today announced that consumers throughout the U.S. will now have a chance to attend the exclusive TRYX OUT: NYC 2011 launch party at the Best Buy Theater in New York City. By simply registering for a free account with Casio’s new Imaging Square network service, consumers will automatically be entered in a sweepstakes to win one of five, all expense paid trips for themselves and a guest to TRYX OUT: NYC 2011, or one of 12 TRYX™ cameras. To register and for the complete list of rules and regulations, please, visit the Casio Facebook page at http://on.fb.me/ekFEQD.

The official launch party for Casio’s much anticipated and groundbreaking TRYX digital camera, TRYX OUT: NYC 2011 takes place April 7th and will feature the Grammy award-winning Roots with a special guest performance by Nicki Minaj, one of hip-hop’s hottest female artists. Attendees will be able to experience these riveting performances and be one of the first in the country to get a firsthand look at the Casio TRYX before it hits store shelves.

“This is a once in a lifetime opportunity for hip-hop fans,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Now, no matter where they may be, fans will have a chance to join Nicki Minaj and The Roots in the heart of New York City as they help Casio celebrate the launch of the TRYX with one of their electrifying performances at the Best Buy Theater.”

Imaging Square
A recent initiative that encourages consumers to enhance their creativity, Imaging Square is an easy-to-use and free online service that will transform prized photos into compelling pieces of art. An entirely new form of photographic expression; Imaging Square is fully compatible with images taken from any brand of camera or device. Users simply upload their image and then take advantage of the editing options available through Imaging Square to transform that image into their own work of art. Users’ Digital Photo Art can be saved on the Web site, shared with others or even sent as a greeting card.

TRYX is a registered trademark of CASIO COMPUTER CO., LTD. Any other company or product names are trademarks or registered trademarks of their respective holders.

About Nicki Minaj
Nicki Minaj is a Grammy nominated, platinum selling Cash Money recording artist. “Pink Friday” became the 1st female rap album to stay in top 10 for 14 consecutive weeks. Nicki also became the 1st female rapper to top the Billboard charts in over 8 years with her hit single "Your Love". She also became the first female rapper to have 7 songs simultaneously on Billboard's HOT 100 chart in 2010. Rolling Stone dubbed her “The New Queen of Hip Hop.”

About The Roots
With the premiere of "Late Night with Jimmy Fallon" on March 2, 2009, The Roots joined host Jimmy Fallon as one of the coolest house bands in late night television history. The Roots are the influential and critically acclaimed Philadelphia-based band -- described by Rolling Stone as "one of the greatest live acts in the world" and by the Boston Globe as the "greatest hip-hop band in the land". The band has paved the way for live instrumental rap and has won numerous awards for its jazz-influenced, eclectic approach to hip-hop, including two Grammy's and a 2007 NAACP Image Award. For additional information, visit http://www.theroots.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://di.casio.com/ or http://pressroom.di.casio.com/.

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