Major-Market Tour Will Showcase Panasonic’s 2011 Line of Cutting-Edge Home Entertainment Products

Visitors Will Have the Opportunity to Experience Award-Winning VIERA Full HD 3D and VIERA Connect IPTVs and Get Hands on with the Latest in 3D Cameras and Camcorders

SECAUCUS, NJ (March 31, 2011) – Panasonic, a worldwide leader in Full HD 3D and Connected TV technologies, announced today the launch of the Panasonic Experience Amazing Tour – a six-week, 15-market tour designed to give consumers a chance to experience Panasonic’s 2011 line-up of home entertainment products including the latest Full HD 3D VIERA TVs and Panasonic VIERA Connect IPTVs featuring a vastly expanded range of interactive apps including gaming, fitness, live sports, video streaming and much more.

The first leg of the Panasonic Experience Amazing Tour will kick off across the nation the week of April 4 with events at New York’s Grand Central Terminal (April 4-5) and Roosevelt Field (April 7-10), Chicago’s Union Station (April 4-8), and Los Angeles’ Culver City Shopping Center (April 4-10).

The tour will then appear in major markets including Atlanta, Boston, Dallas, Detroit, Houston, Miami, Minneapolis, Philadelphia, Phoenix, San Francisco, Seattle, and Washington, DC over the next five weeks, through May 15. (See specific locations and dates below).

The Experience Amazing Tour will give visitors an opportunity to experience for themselves Panasonic’s critically acclaimed 2011 line of Full HD 3D VIERA® HDTVs, VIERA Connect-enabled IPTVs, 3D Blu-rayDisc TM players, rechargeable 3D Active Shutter Eyewear, and Panasonic’s 2011 digital imaging products including Panasonic’s consumer 3D camcorders and LUMIX digital cameras with interchangeable 3D lenses.

The display will also feature a range of immersive 3D content including the latest 3D programming from DIRECTV’s suite of linear 3D TV channels, including the n3DTM Powered by Panasonic channel, PC-based 3D video gaming from nVIDIA; and an array of new VIERA Connect IPTV apps optimized for large-screen flat panel HDTVs.

Visitors to the Panasonic Experience Amazing Tour will also have an opportunity to get hands on with Panasonic 3D products and also see themselves in 3D using Panasonic’s 2011 3D consumer camcorders.

“We are very excited to get out there and engage consumers across the country with our Experience Amazing Tour,” said Shiro Kitajima, President of Panasonic Consumer Electronics Company. “Panasonic has so many exciting new, category-leading products to share with consumers from the latest VIERA Full HD 3D TVs and 3D Blu-ray Disc Home Theater systems to our vastly expanded VIERA Connect IPTV features and line of 3D digital cameras and camcorders. We created this tour to let consumers get hands-on with our 2011 products and experience for themselves how amazing and easy-to-use the world of home entertainment has become.”

Visitors at the Experience Amazing Tour will be able to enter to win1 the ultimate Panasonic Full HD 3D Home Entertainment system including a Panasonic VIERA Full HD 3D Plasma TV, 3D Blu-ray Disc TM Home Theater In-A-Box, and 3D camcorder.

For more information on Panasonic’s Experience Amazing Tour, including addresses and tour hours of operation, please visit www.panasonic.com/amazing.

About Panasonic Consumer Electronics Company:
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is a world leader in 3D technology offering end-to-end 3D solutions for consumers and professionals ranging from award-winning Full HD 3D HDTVs, Blu-ray Disc players, and 3D camcorder and digital camera products through professional products for 3D acquisition, display and content production. Information about Panasonic and its products is available at www.panasonic.com and its Full HD 3D site at www.panasonic.com/3D. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/green_innovation. Additional company information for journalists is also available at www.panasonic.com/pressroom.

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Panasonic Experience Amazing Tour Schedule

Notes:

1. Complete sweepstakes rules are available at www.panasonic.com/amazing.