Upgrades for NX100 and NX10 cameras bring added fun and convenience to consumers

SEOUL, Korea -- April 17, 2011 -- Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies,today announced firmware upgrades for two products within Samsung’s NX compact system camera range -- the NX100 and NX10. The upgrade will give a unified user experience for the full NX range and provide enhanced features for existing customers.

Following the availability of the innovative i-Function lens feature on both models, the latest upgrades are set to make the cameras even more convenient for the photographer to use, bringing added value to Samsung’s NX range customers and putting the perfect picture at their fingertips.

Users of the NX100 and NX10 cameras can now benefit from the availability of the Panorama Shot in Scene Mode, using the camera’s wide angle lens to capture even more within their landscape images.

In addition, when using the 50-200mm II lens with the cameras, they will now be able to benefit from Optical Image Stabilization (OIS) which can be easily selected by using the menu system on the camera’s screen -- resulting in hassle-free, crisp and clear images.

The firmware upgrade also includes an improved Movie Auto-Focus, using the very latest algorithms from camcorder technology for improving the steadiness of video recording when moving from subject to subject.

It also incorporates an enhanced Contrast Auto-Focus, to deliver clearer low contrast shots, even in low light conditions. The firmware upgrade also makes these functions faster and quieter than ever, giving photographers the ability to take noise-free, professional-looking still images and movies with ease.

In addition, through the upgraded firmware, the NX100 and NX10 now provide the i-Function setting help guide via the camera’s display, as available on the recent NX11 model. The feature helps users take impressive shots more easily by guiding users with explanations on different functions of the i-Function lens.

The upgrades will be available from April 18, 2011 for all NX100 and NX10 customers to download at www.samsung.com .

“We continually look for ways to improve the photography experience, to make it more fun and add value for our customers. The latest upgrade is reflective of this,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “Users of the NX system already benefit from key features such as compact portability of the devices, and innovations like the i-Function lens. Through ongoing developments, we hope to offer even more to enable photographers of all levels to get the best results and professional-looking pictures every time. We look forward to announcing a number of additional developments in the future to make the NX range even easier for our customers to use.”

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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