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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Toshiba CAMILEO BW10 camcorder. Photo provided by Toshiba America Information Systems, Inc. PRESS RELEASE: Toshiba Unveils Waterproof CAMILEO BW10 HD Digital Camcorder


Compact Camcorder Can Withstand Water, Dirt, Snow and More While Delivering HD Quality Video and Pictures

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the launch of its waterproof CAMILEO® BW10 camcorder. The pocket-sized, HD camcorder comes in silver and yellow and features a rubberized coating that makes it perfect for recording underwater. The latest addition to Toshiba’s popular CAMILEO line, the BW10 camcorder offers versatility and resilience for consumers leading active lives by recording full HD 1080p video resolution up to six and a half feet under water and offering a 10x digital zoom to capture images from afar.

“With the success we’ve experienced with the CAMILEO line, we are excited to expand it with our newest camcorder that is designed for our more adventurous customers”

The CAMILEO BW10 camcorder is equipped with a two-inch diagonal LCD screen and weighs a mere 3.5 ounces, making it perfect for tossing into a beach bag or backpack. Ideal for action-packed activities underwater and on land, the CAMILEO BW10 camcorder’s electronic image stabilization helps users capture steadier images. Another key feature found in the BW10 package is easy YouTube uploading with the CAMILEO Uploader software.

“With the success we’ve experienced with the CAMILEO line, we are excited to expand it with our newest camcorder that is designed for our more adventurous customers,” said Paul Collas, director of accessory marketing, Toshiba America Information Systems, Inc., Digital Life Products and Services. “The CAMILEO BW10 camcorder is ideal for people who love to be outdoors in the snow, on the mountains, in the rapids or swimming in the pool and want to capture their experiences without fear of ruining their camcorder.”

The CAMILEO BW10 camcorder also doubles as a five megapixel digital still camera, with separate video and photo functions for instant action. Consumers can conveniently view videos and still photos directly on a computer or HDTV with a mini HDMI® cable (sold separately).

Pricing and Availability
The CAMILEO BW10 is immediately available at toshibadirect.com and a variety of major consumer electronics and computer stores nationwide starting at $149.99 MSRP1.

Detailed product information is available at camileo.toshiba.com and images are available at http://www.flickr.com/photos/toshiba_laptops/sets/72157626177646980/.

Connect with Toshiba on Twitter at twitter.com/ToshibaLaptops and on Facebook at www.facebook.com/ToshibaLaptopsUS.

The Toshiba CAMILEO BW10 camcorder. Photo provided by Toshiba America Information Systems, Inc. Click for a bigger picture!


The Toshiba CAMILEO BW10 camcorder.
Photo provided by Toshiba America Information Systems, Inc.

About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America.

TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 204,000 employees worldwide and annual sales surpassing $75 billion (6.2 Trillion Yen). For more information on Toshiba visit www.toshiba.com.

© 2011 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

1 Price. Reseller prices may vary. MSRP means “Manufacturer’s Suggested Retail Price.”


(First posted on Wednesday, April 20, 2011 at 21:09 EDT)

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