Company Transforms the Way Consumers Make Photo Books, Letting Them Do More with Their Photos, with Easy-to-Use Yet Highly Customizable Creation Experience

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today unveils the biggest innovation to its award winning photo books since 2001: the All New Custom Path photo book creation experience. Shutterfly’s All New Custom Path allows consumers creative control so they can do more with their photos, while providing them with guidance to tell their story in a photo book just the way they want.

“For ten years, we’ve continuously introduced innovations to photo books, listening to customers tell us about the type of photo book creation experience they want and delivering the products that have kept us at the forefront of the industry,” says Jeffrey Housenbold, president and CEO of Shutterfly. “With the All New Custom Path, we’re giving customers the creative control they’ve been asking for, along with the quality, ease-of-use and variety of design they’ve come to expect. Coupled with our Simple Path, we now offer the best photo book experience for every type of consumer, from those who prefer that we show them a pre-made photo book with their photos laid out chronologically, to consumers who want to make every page their own.”

According to InfoTrends, the current market opportunity for photo books is close to $685 million with estimated growth to $1.03 billion by 2014. As a photo book industry leader, Shutterfly has one of the most comprehensive offerings of photo books anywhere. While Shutterfly’s Simple Path, launched in 2009, auto-creates photo books for customers, the All New Custom Path gives them full control to customize every page. The All New Custom Path features 41 design styles at launch with more designs to be released later in 2011. The new experience also allows users to pull in photos from multiple sources including their computers, Shutterfly accounts, Shutterfly Share sites and Facebook.

One of the most significant improvements with Shutterfly’s All New Custom Path is that now, consumers can use a photo as background, add, move and resize photos and text - putting what they want where they want instead of being confined to templates. The new path also allows users to add embellishments anywhere in the book, and the high-performance platform can support up to 1,000 photos per book and up to 25 pictures per page. Further, the new path offers either Smart Autofill or StoryboardTM features allowing customers to more quickly populate their books with photos so they can add captions and customize the pages. Beautifully designed wedding, travel and baby styles from top designers like Stacy Claire Boyd, Demby & Solomon and Ali Edwards will be featured in the launch collection.

All Shutterfly photo books are produced at company-owned and operated manufacturing facilities using archive quality paper and professional binding, according to the highest standards for quality and printing. Shutterfly offers its customers 100% satisfaction guarantee.

For more about Shutterfly photo books, please visit: http://www.shutterfly.com/photo-books

About Shutterfly
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company and operates Shutterfly.com, Tiny Prints.com and Weddingpaperdivas.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative
and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.