New Concept in Support Rigs: One Bundle, Multiple Rigs

Hollywood, CA - Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new Universal Bundles for video DSLR cameras such as the Canon 5D and 7D. Universal Bundles are a new concept for delivering DSLR support that enables customers to make one purchase and enjoy multiple rig configurations. The Redrock Universal Bundles address customers' need for more flexibility when purchasing DSLR support equipment, and that the realities of production often require more than one camera support setup.

"Redrock Micro's Universal Bundles address two key requests from our customers," said James Hurd, Chief Revolutionary of Redrock Micro. "First, customers want added flexibility in case aren't 100% sure of the "right rig" for them at the time they purchase, and second they want flexibility to create new rigs as their production demands change. By delivering multiple rigs in a single bundle at an attractive price, Redrock Universal Bundles deliver."

Redrock is shipping seven universal bundles: one for each of the popular product lines - nano, handheld, shouldermount, and studio - and two "master" bundles that build multiple rigs across product families. The Complete Universal Bundle enables customers to build every HDSLR rig Redrock currently offers. In addition to support for DSLR cameras, the Universal Bundles can be easily adapted for use with the latest video cameras such as the Panasonic AG-AF100, Canon XF300, and Sony PMW-F3. Pricing on Universal Bundle is often less than other solutions that give customers only a single rig. Like all Redrock products, the Universal Bundles carry a Lifetime Warranty.

"Our customers consistently tell us they love Redrock's 'mix-and-match' approach that allows them to build any kind of rig they want," said Chris Edwards, Cinematographer and Founder of Production Junction, a boutique New York rental house specializing in custom rigs for feature films. "Redrock's Universal Bundles extend that idea into how customers buy, so they can purchase once and get the flexibility they want, often spending less than the price of a single higher priced rig from another company. Just as C-Stands and Sandbags are the constant companion of lighting equipment, so is Redrock for cameras...they will last an entire career. It's the must have toolkit for cinematographers."

Pricing and Availability
Redrock Universal Bundles are available immediately direct from Redrock Micro at redrockmicro.com/universal or through one of Redrock Micro's worldwide authorized resellers. Pricing varies based on configuration and starts at $1,276.

About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 Cinema Lens Adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning cinema support rigs, depth-of-field adapters, focus controllers, and professional cinema accessories. Redrock products are designed and made in the USA and carry a lifetime warranty. More information is available at redrockmicro.com, on Facebook at facebook.com/redrockmicro, and on twitter @redrockmicro.