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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

DxO's FilmPack 3, simulating an Ilford black-and-white film. Screenshot provided by DxO Labs. PRESS RELEASE: New DxO FilmPack 3 Provides Unrivaled Film Fidelity and Opens Up Boundless Creativity Opportunities



New features include redesigned User Interface, and extended connectivity with Lightroom, Photoshop and Aperture. DxO FilmPack 3 is available at launch with up to 30 percent discount.

Paris, France - June 15 2011 -- DxO Labs today announces DxO FilmPack 3 for Mac and Windows, the latest version of its reference software simulating silver halide film rendition based on DxO Labs' unique 10 years of recognized expertise in calibration. DxO FilmPack 3 allows photographers, from experts to beginners, to recreate the magic of dozens of black & white or color film stocks in one click, offering limitless creative options for their digital images.

Unrivaled Film Fidelity
Leveraging its worldwide known scientific expertise in image quality measurement, and working with world class film processing facilities, Picto - Paris and Duggal - New York, DxO Labs has developed a unique film profiling process, ensuring the most precise film simulation available on the market today. Users can easily give their prints, including large format fine art prints, the appealing grain, color and contrast of famous film stocks, recalling the deep history of photography and rich legacy of each film look.

Legendary black & white film photographer Sebastio Salgado, who recently migrated from film to digital, says "DxO FilmPack has become a must have step in my photographic workflow to render the unique Kodak Tri-X grain on my large format prints."

"In cases such as Kodachrome, the film is not available anymore, and our painstaking work to accurately portray the unique attributes of each stock in DxO FilmPack 3 is the only way to achieve these characteristics," said Cyrille de La Chesnais, Director Sales & Marketing for DxO Labs' Photography business.

DxO's FilmPack 3, simulating an Ilford black-and-white film. Screenshot provided by DxO Labs. Click for a bigger picture!


DxO's FilmPack 3, simulating an Ilford black-and-white film.
Screenshot provided by DxO Labs.

Extended creativity
DxO FilmPack 3 introduces ten new film looks and ten new color filters to explore additional looks, and even create film looks that only exist in customer's imagination, with the addition of several new controls including:

  • Hue/Saturation/Luminance sliders for additional color creative control

  • Channel mixer for extended Black & White rendering styles

  • Creative vignetting to give images a particular look

  • Noise removal tool for more precise grain control

Ease of use
For easy integration of DxO FilmPack into customer workflow, the software will be available as a plug-in for Adobe Photoshop CS, Adobe Lightroom, Apple Aperture, and DxO Optics Pro. A standalone application will also be provided. These versions can all work in batch mode, allowing users to process hundreds of image in just a few clicks of the mouse. In addition, DxO FilmPack can be used as a Smart Filter in Adobe Photoshop for optimal flexibility.

In the third party plug-ins and in the standalone version, the interface has been revamped with a modern and slick design enhancing the picture and providing several new functions. At the heart of these new functions is a new visual preset system that allows photographers to easily choose from the many built-in film presets, and to save and share their own customized looks.

To enhance the user experience, noise removal and grain effect are now visible at all zoom factors.

Exceptional Introductory Discount, Availability and Editions
DxO FilmPack 3 is available in two editions, Essential and Expert (Mac or Windows), which differ in terms of available features.

Each DxO FilmPack 3 license includes

  • a standalone application

  • a plug-in for Adobe Photoshop CS4/CS5

  • a plug-in for Adobe Lightroom 3

  • a plug-in DxO Optics Pro v6.6 (and higher)

  • and for Mac, a plug-in for Apple Aperture 3

Each can all be simultaneously installed on two computers.

Another film simulation in DxO FilmPack 3. Screenshot provided by DxO Labs. Click for a bigger picture!


Another film simulation in DxO FilmPack 3.
Screenshot provided by DxO Labs.

DxO FilmPack 3 standalone and DxO FilmPack 3 plug-in for Photoshop/Lightroom/Aperture will be available in the summer of 2011.

DxO FilmPack 3 plug-in for DxO Optics Pro and upgrades to DxO FilmPack 3 plug-in for DxO Optics Pro are available immediately from the DxO Labs e-store (www.dxo.com) at a special introductory discount:

  • DxO FilmPack 3 Essential edition

    • 49 €, instead of 79 €, representing a savings of 30 €

    • $49, instead of $79, representing a savings of $30

    • at £49, instead of £69, representing a savings of £20

  • DxO FilmPack 3 Expert edition

    • at 99 €, instead of 129 €, representing a savings of 30 €

    • at $99, instead of $129, representing a savings of $30

    • at £79, instead of £99, representing a savings of £20

  • DxO FilmPack 3 Expert Upgrade from DxO FilmPack 1 or 2

    • at 39 € instead of 49 € representing a savings of 10 €.

    • at $39 instead of $49 representing a savings of $10.

    • at £29, instead of £39, representing a savings of £10

€ and £ prices include VAT.

Customers purchasing this plug-in or its upgrade will have free access to DxO FilmPack 3 standalone or Photoshop/Lightroom/Aperture plug-ins when available.

System Requirements

  • 2 GB RAM minimum

  • 400 MB available disk space

Windows:

  • Intel Pentium 4 processor or AMD equivalent (Pentium Dual Core or higher or equivalent recommended)

  • Microsoft Windows XP 32, Windows Vista 32 or 64 bits, Windows 7 (32 or 64 bits)

  • To process images larger than 20 MPixels, a 64-bit operating system with 4 GB RAM is strongly recommended

Macintosh:

  • Intel-Mac

  • Mac OS X 10.5 Leopard, Mac OS X 10.6 Snow Leopard

  • To process images larger than 20 MPixels, 3 GB RAM is strongly recommended

About DxO Labs
DxO Labs offers products and solutions that provide excellence in digital imaging. In addition to its DxO Optics Pro and DxO FilmPack products for Mac and Windows, aimed at serious and demanding photographers, the company also licenses patented intellectual property serving the entire digital imaging chain:

  • Embedded software and silicon architectures for real-time still and video image processing for consumer electronics OEM/ODM (such as digital camera and camera phone vendors);

  • Image quality evaluation and measurement tools for imaging component suppliers (camera module manufacturers, sensor vendors, and processor vendors) as well as for photography journalists and imaging experts.

For more information, visit DxO Labs' website at www.dxo.com.

DxO is a registered trademark of DxO Labs. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. DxO Labs disclaims any proprietary interest in trademarks and trade names other than its own.


(First posted on Thursday, June 16, 2011 at 10:07 EDT)

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