16 June 2011 -- Sony UK today announces the launch of PR!NT, an exciting new online photo printing service, powered by PhotoBox.

The service has been developed to help photo lovers do more with their digital images and create works of art with their photos. The service launches in time for the summer holiday season when many consumers are capturing precious moments they want to hold onto.

The service will develop over time to provide new ways for customers to get the most out of features unique to Sony such as Sweep Panoramic images. It will also offer an unlimited online storage for a secure back-up of images and will compliment other services from Sony such as tutorial and community sites, and Personal Space for private photo and video sharing.

Users can upload, store and share images and chose to turn them into a treasured gift or keepsake, or uniquely personal wall art. Simple to use, photos can be printed at the click of a button.

The service will be found at www.sony.co.uk/print and will also be accessible through the growing 'Communities’ portal. There will be an introductory offer of a free 30 page photo book for all new registrants.

"We are excited to be able to offer a new print service for Sony customers, allowing them to print and bring to life exciting images taken on a Sony product. The service is an important addition to the Sony Digital Imaging range as it will offer consumers the ability to release the unique features in our Cameras such as Sweep Panorama, and help them learn more about taking great photos." Said Neil Bowen, Proposition Development Manager, Sony UK, a subsidiary of Sony Europe Limited.

“This is a great match for us, two market leaders with unrivalled expertise in photography, now working together and creating a compelling offer to consumers. We’re thrilled at the prospect of working with Sony UK as we continue developing the service with more innovative products and features, making it a joy for everyone to free their photos”. Concluded Lawrence Merritt, PhotoBox Managing Director.

-ENDS-

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

About PhotoBox
PhotoBox is the leading online photo service in the UK where it pioneered online printing, storing, sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards. Merging with leading French service Photoways in April 2006 to create Europe’s market leader, PhotoBox now boasts over 11million members and nearly 200million photo prints and has won more awards than any other online photo printing website with the latest including Which? Magazine’s Best Buy and Gartner’s CRM Excellence Award