Copenhagen, June 15th 2011 -- Hasselblad announced today a bonus plan to reward purchasers of new H4D series cameras and digital backs. This limited time offer is a unique opportunity for photographers to get their hands on any photographic item of their choice.

Any Hasselblad customer who purchases a new Hasselblad H4D camera or CFV digital back between June 15, 2011 and July 31, 2011 will be awarded a Bonus Check worth 10% of the Manufacturer's Suggested Retail Price (excl. VAT) of the product they have purchased. This unique Bonus Check can then be redeemed to purchase any photography equipment of their choice at the Hasselblad dealer, where they purchased the camera.

"We believe this campaign is a perfect solution, presenting any of our camera customers a valuable bonus this summer. We are very proud of our cameras and hope this will make it even easier for customers to decide to make Hasselblad part of their image capture solution," says Chris Russell-Fish, Hasselblad's Global Sales and Marketing Director. "Hasselblad has always sought to support and promote photography in general, and photographers across all genres. What better way to do this than to give our camera customers a Bonus Check which they can use to purchase lenses, filters, camera bags, lighting or whatever other photo related accessory they so desire?"

Once the customer purchases one of the following cameras, an H4D-40, H4D-50, H4D-60, H4D-200MS, H4D-50MS, CFV-39, or CFV-50, they will be directed towards a special registration page where, with a few simple clicks, they will be able to register their new product and see the total amount of the Bonus Check they are entitled to spend with the dealer, and with another simple click, can save and print a unique and numbered Bonus Check. The customer simply then redeems the Bonus Check with their Hasselblad dealer, spending the total value on any photographic item of their choice - the offer is not restricted to Hasselblad equipment, but can be used to purchase any products sold by the dealer, where they purchased their Hasselblad camera or digital back.

"We sincerely hope that customers will take advantage of this unique offer," says Russell-Fish, "and use this wonderful opportunity to get their hands on Hasselblad equipment and accessories, or any other products they may need or desire."

More information about the campaign and about how to find a participating dealer near you can be found at: www.hasselblad.com/bonuscheck