Constructed from 1,000 denier weatherproof cordura, the Niko is a cross body messenger-style bag designed to hold an SLR camera body, lenses, and flash, and includes velcro straps that allow a tripod to be attached to the bag's exterior. The single-shoulder strap unusually includes a seatbelt buckle-style release that the company says doubles as a bottle opener.

Standing upright with its carry-handle at top, the Chrome Niko camera bag is about 15.5" tall, 9" wide, and 6.25" deep. Other design features include a zippered flap with pockets, and a YKK zippered top pocket with elastic mesh pouch. Available only in black, the Chrome Niko camera bag can be purchased from the company's website, as well as its stores in New York, San Francisco, and Chicago. Pricing is set at US$95.

Alongside the Niko's debut, Chrome has announced a photo contest running through July 25th at noon Pacific time. Entrants should submit a photo shot in their city, click to 'like' the Chrome Facebook page, and then encourage friends and family to click 'like' on their photo in the "This is My City" photo album on Chrome's page. The entry with the most 'likes' by July 25th will win a Chrome Niko camera bag and Nikon D3000 digital SLR.

More details on the contest can be found on Chrome's site.