Bartlett, Ill. (July 19, 2011)— Photogenic Professional Lighting, a leading manufacturer of photographic lighting equipment and accessories, announces a full line of new lighting kits designed to meet all the shooting needs of today’s photographer. These latest kits were also designed with the goal of simplifying choices for both dealers and consumers. The kits will be available this month and reinvent the company’s previous offerings.

“The popularity of DSLRs has brought lighting accessories back to the forefront again and there is an emerging market for a new generation of photographers which is creating a big opportunity for camera dealers,” says Bob Higgins, sales and marketing manager of Promark International, manufacturer of Photogenic products. “These new kits will give them an incredible line up from a product and an inventory standpoint.”

The Photogenic kits include the Solair™, PowerLight®, and StudioMax® III series. Each kit is strategically designed to meet current photographer’s lighting needs in any specific shooting situation whether it’s indoors or out. There are a number of travel kits which are ideal for the photographer on the go. Each kit also offers a Photogenic soft box which is becoming widely used by more photographers today.

“Two of the major additions to our new kit offerings are the inclusion of our softboxes and our famously popular Eclipse umbrellas in each multi-light kit providing a significant value to the end user. As a powerful lighting modifier, a soft box allows large amounts of light to be cast but with very few resulting shadows. More photographers are utilizing the soft box as an alternative to diffuse lighting in specific lighting situations and these latest kits allow for the perfect blend of both,” said Higgins.

Solair™ Kits
There are six kits in the Solair™ series. Solair™ monolights employ “constant color” technology that prevents the flash color temperature from visibly shifting no matter what power setting is used. “These units are controlled for constant Kelvin color temperatures within 14° per stop over an amazing 8 f-stop range of power settings. There’s no warm cast at lower power levels. That’s very important when utilizing a multi-light setup,” said Higgins.

The Solair™ Kits include:

• PL2615K Solair™ Digital Travel Kit offers two PL500DRC 500Ws Solair™ Monolights, one Photogenic 24”x 32” soft box, and one 45” Eclipse White Panel Umbrella.

• PL2615KPW Solair™ Digital Travel Kit with PocketWizard™ Built-In offers two PLR500DRC 500Ws Solair™ Monolights , two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2715K Solair™ Studio Power Kit features two PL1000DRC 1000Ws Solair™ Monolights , one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2715KPW Solair™ Studio Power Kit with PocketWizard™ Built-In offers two PLR1000DRC 1000Ws Solair™ Monolights, two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2815K Solair™ 3-Light Studio Kit features three PL500DRC 500WS Solair™ Monolights , one Photogenic 24”x 32” soft box, one Photogenic 12”x36” soft box, and one 45” Eclipse White Panel Umbrella.

• PL2815KPW Solair™ 3-Light Studio Kit with PocketWizard™ Built-In contains three PLR500DRC 500Ws Solair™ Monolights, three built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, one Photogenic 12”x 36” soft box, and one 45” Eclipse White Panel Umbrella.

PowerLight® Kits
There are eight kits in the PowerLight® series. “PowerLight® monolights are built to meet the demanding everyday needs of the professional photographer. They are perfect for providing exact and repeatable results thus reducing your post production time and expense,”said Higgins.

The PowerLight® Kits include:

• PL2515K PowerLight® 4-Light Studio Kit offers two PL1250DRC 500Ws PowerLight® Monolights , two PL625DRC 250Ws PowerLight® Monolights , one Photogenic 24”x 32” soft box, one Photogenic 12”x 36” soft box, and one 45” Eclipse White Panel Umbrella.

• PL2515KPW PowerLight® 4-Light Studio Kit with PocketWizard™ Built-In offers two PLR1250DRC 500Ws PowerLight® Monolights , two built-in PocketWizard™ receivers, two PLR625DRC 250Ws PowerLight® Monolights, two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, one Photogenic 12”x36” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2215K PowerLight® Digital TravelKit offers two PL625DRC 250Ws PowerLight® Monolights , one Photogenic 24”x 32” Soft Box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2215KPW PowerLight® Digital Travel Kit with PocketWizard™ Built-In features two PLR625DRC 250Ws PowerLight® Monolights , two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2315K PowerLight® Digital TravelKit offers two PL1250DRC 500Ws PowerLight® Monolights, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2315KPW PowerLight® Digital Travel Kit with PocketWizard™ Built-In features two PLR1250DRC 500Ws PowerLight® Monolights , two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2415K PowerLight® Mobile Power Kit offers two PL2500DRC 1000Ws PowerLight® Monolights, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2415KPW PowerLight® Mobile Power Kit with PocketWizard™ Built-In features two PLR2500DRC 1000Ws PowerLight® Monolights , two built-in PocketWizard™ receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• PL2115K PowerLight® Travel Kit offers two PL1250C 500Ws PowerLight® Monolight, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

StudioMax® III Kits
The StudioMax® III Series consists of ten new kits. “StudioMax® III lights also employ constant color technology which prevents the color temperature from visibly shifting, regardless of flash power level,” Higgins said.

The StudioMax® III Kits include:

• AKC50BK AC/DC Travel Soft Box Kit w/ Battery Pack offers one AKC320B (320Ws) StudioMax® III Strobe light that runs AC or DC power operation, one Photogenic AKB-1 DC battery pack w/charger, and one Photogenic R4162 stand adapter (for battery pack).

• AKC50BRK AC/DC Travel Soft Box Kit w/ Battery Pack & Radio features one AKC320BR (320Ws) StudioMax® III Strobe light, one RTR built-in radio receiver with AC or DC power operation, one Photogenic AKB-1 DC battery pack w/charger, one Photogenic R4162 stand adapter (for battery pack), and one Photogenic 24”x 32” soft box.

• AKC325K Basic Studio 2-Light Soft Box Kit offers two StudioMax® III AKC160 Strobe lights, one Photogenic 24”x 32” soft box, one Photogenic 45” Eclipse White Panel Umbrella, and two Photogenic Air-Cushioned 8-foot Stands.

• AKC645BK AC/DC Mobile Studio 2-Light Soft Box Kit includes two AKC320B (320Ws) StudioMax® III Strobe lights that offer AC or DC power operation, and one Photogenic 24”x 32” soft box.

• AKC645BRK AC/DC Mobile Studio two Light Soft Box Kit w/Radio offers two AKC320BR (320Ws) StudioMax® III Strobe lights, with built-in radio receivers that operate on AC or DC power operation, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• AKC645K Mobile Studio 2-Light Soft Box Kit also includes two AKC320 StudioMax® III Strobe lights as well as one Photogenic 24”x 32” soft box, one Photogenic 45” Eclipse White Panel Umbrella, and two Photogenic Air-Cushioned 8-foot Stands.

• AKC645RK Mobile Studio 2-Light Soft Box Kit w/Radio offers two AKC320R (320Ws) StudioMax® III Strobe lights, with built-in radio receivers, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• AKC850K Portrait Studio 3-Light Soft Box Kit features two AKC320 strobes and one AKC160 strobe, as well as one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• AKC990BK AC/DC Portrait Studio 3-Light Soft Box Kit offers the three AKC320B Strobe lights that provide the freedom of AC or DC operation, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

• AKC990BRK AC/DC Portrait Studio 3-Light Soft Box Kit w/Radio include three AKC320BR (320Ws) StudioMax® III Strobe lights, with built-in radio receivers that operate on AC or DC power operation, one Photogenic 24”x 32” soft box, and one Photogenic 45” Eclipse White Panel Umbrella.

Additional Features to the kits Include:

• All Solair™ and PowerLight® kits include Photogenic Heavy Duty Air-Cushioned Stands. Most competitive brands don’t offer this option.

• All Photogenic Kits with two or more lights include the patented High Quality Photogenic Eclipse Umbrellas.

• All Photogenic kits include Photogenic PL7R reflectors. Other brands do not include this accessory with their monolights.

• All new Solair™ and Digital PowerLight® kits offer a PocketWizard™ Kit version with the radio receiver built-in to the monolight housing.

• All Kits with two or more lights include a Photogenic soft case w/wheels for ultimate portability or safe storage.

• All new Photogenic kits include a color-corrected UV flashtube.

• Four AKC Kits offer a radio version with a built-in 4-channel radio receiver in the monolight housing.

About Photogenic Professional Lighting
Photogenic is the leading manufacturer of photographic lighting equipment and accessories. Founded in 1903, the company has a long-established reputation for supplying high-quality lighting equipment and light shaping accessory products for photographers of all skill levels from budding amateurs to seasoned professionals. Photogenic’s core lighting products are designed by an experienced team of engineers and manufactured in Bartlett, Ill. For more information, visit www.photogenic.com.

About Promark International, Inc.
Promark designs, engineers, manufactures and sells a variety of photographic and video lighting products and light shaping accessories. Promark is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill. Brands in the Promark family include Photogenic Professional Lighting, Smith-Victor, Norman, Cool-Lux, and Logan Electric. For more information, visit www.promarkbrands.com.

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