Lensbaby makes available two popular lens kits to ignite creativity in photographers’ senior portrait sessions

Portland, OR -- July 21, 2011 -- Just in time for senior portrait season, Lensbaby announces today the availability of two portrait kits, which bundle together all the Lensbaby gear needed to take cutting edge senior portraits that are ideally suited to teens’ contemporary tastes. The Portrait Kit and the Ultimate Portrait Kit include Lensbaby Creative Effects SLR lenses plus key optics and accessories to provide a wide range of creative, dramatic, and fun in-camera photo effects.

With senior portrait season ramping up over the summer, the Lensbaby Portrait Kits give photographers everything they need for contemporary senior portrait photography in a single package. Feedback from industry leading senior portrait photographers like Holli True guided Lensbaby’s selection of the gear for each kit.

“I absolutely love using the Double Glass and Sweet 35 Optics in my Composer Pro”, said Holli True. “The selective focus gives my images a unique and cool effect that has taken my Senior Portraits to a whole new level! I strive to capture movement and fluidity in my images and Lensbaby helps me achieve that look with dynamic blur, still allowing me to maintain the clarity where I choose. My seniors are smitten with the modern and stylish look of their portraits. They love having pictures that are unique and original—just like them."

Portrait Kit- Priced at U.S. $470.00 (click here for detailed information on each product)

• Composer with Double Glass Optic

• Soft Focus Optic

• Wide Angle / Telephoto Kit

• Creative Aperture Kit 2

• Lensbaby System Bag

Ultimate Portrait Kit- Priced at U.S. $590.00 (click here for detailed information on each product)

• Composer Pro with Double Glass Optic

• Scout with Soft Focus Optic

• Wide Angle / Telephoto Kit

• Creative Aperture Kit 2

• Lensbaby System Bag

Showcasing the New Look in Senior Portrait Photography
To celebrate forward-looking Senior Portrait photography, Lensbaby also announces their Senior Style senior portrait contest. The contest will open for submissions on September 1, 2011. Photographers will be encouraged to submit their best senior portraits shot with one of the seven creative optics in the Lensbaby Optic Swap System. Lensbaby will promote the contest throughout the summer, releasing new how-to videos and tips along the way to help portrait photographers improve their Lensbaby skills and be ready to submit their best work by the end of the summer. The latest portrait tips video is available here.

Significant prizes will go to the top three winners, allowing them to outfit or upgrade their senior portrait tools and studio. Lensbaby has also partnered with SmugMug, who will host the submissions gallery. The current prize list includes products or services from these top-notch photographic brands: Animoto Pro, Canon, Hoodman USA, Kubota Imaging Tools, Manfrotto, Miller’s Professional Imaging, Nasty Clamps, RadioPopper, SYNC, SmugMug, SYNC, Think Tank Photo, Westcott, and White House Custom Colour (with more to come).

The two portrait kits are available now from Lensbaby-authorized photo specialty stores worldwide and from www.lensbaby.com.

About Lensbaby
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.

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