Los Angeles, Calif., - August 2, 2011- Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, launches the 690 HD underwater digital pocket video camera. The sleek, easy to use video camera makes the perfect gift, or the perfect, easy-to-carry accessory to capture a day of memories.

Vivitar’s 690 HD latest sensation offers waterproof features with a built-in microphone and speaker for your underwater adventures. The digital camcorder also includes a handy SD memory card slot so that every moment can be shared. In addition, this amazing software is easily uploaded to Facebook, Myspace, Flickr, Picasa Albums, Photobucket, Youtube and more so that your social media never sleeps.

For your full Vivitar experience, the new 690 allows you to create your own movies and has a 4x zoom capacity allowing you to get a close up of every moment. If you are looking to capture the faces of friends and family during the holidays, Vivitar 690 will not only do it well, but will do it in high definition.

The Vivitar 690 is a perfect gift for the upcoming holiday season, especially because of its $59.99 MSRP. After recording a days worth of memories, the Vivitar 690 offers an AV cable so you can easily access your recordings on your closest television.

Vivitar is owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Vivitar digital cameras and accessories are available at Target, Staples, Wal-Mart, RadioShack, K-mart and many other major retailers. For additional information, please visit www.vivitar.com.

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About Vivitar®
Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 5-14-megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com