JOENSUU, Finland (August 03, 2011) - SoftColor Oy today announced the immediate availability of Color Correction Engine V4: a smart and customizable color correction solution to fix white balance, exposure and contrast problems from digital images automatically.

"Automatic color correction is a true challenge, because we all have the opinion about right colors", said Petri Piirainen Co-Founder of SoftColor Oy. "Our solution is a nondestructive, parametrized and layer-based automatic color correction engine."

SoftColor's Color Correction Engine V4 is layer-based and it fixes white balance, exposure and contrast problems automatically in single step. Automatic correction is parametrized which gives to end-user a full control to fine tune automatic correction intensity and other color correction adjustments. Scientific basement of SoftColor's automatic solution is to use color physics and optics theory together with computer graphics techniques.

Color Correction Engine V4 brings three key features:

• Smarter Automatic Color Correction
  Color Correction Engine V4 comes with completely rewritten error detection algorithm. New error detection algorithm can detect automatically, if there is no need to automatic white balance, exposure or contrast corrections. This improves image workflow automation when images comes from multiple sources.

• New Agile Tools for Customization
  Color Correction Engine V4 has more separate layers for color correction adjustments. In V4 end-user can enable or disable automatic white balance, exposure and contrast correction individually.

• 100% Parametrized Color Correction
  Color Correction Engine V4 has totally redesigned automatic color corrections workflow. All automatic adjustments from error detection to white balance, exposure and contrast adjustments uses same input parameters than end-user can manually setup.

Pricing and Availability:
SoftColor Color Correction Engine V4 is available immediately as part of SoftColor's Automata, Server Automata, PhotoEQ, Toolbox applications. This is a free upgrade to existing customers.

More information can be found online
http://www.softcolor.fi/automaticcolorcorrection/

About SoftColor Oy:
SoftColor Oy is an independent software company based in Joensuu, Finland. We're focused on developing color correction, image editing and color management software. SoftColor Oy was founded in 2005.

Note to Editors:
We are offering all members of the media a free copy of SoftColor's applications for review purposes. Please contact Petri Piirainen using the above details to get a review pack. Further information can also be found online in the SoftColor's Pressroom at
http://www.softcolor.fi/company/pressroom/

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