JACKSON, Mich. -- PMA -- The World Community of Imaging Associations today announced the preliminary program for the Digital Imaging Marketing Association (DIMA) conference, Jan. 8-9, 2012, at Bally’s, Las Vegas, Nev.

The DIMA 2012 program will be divided into four tracks, featuring these topics:

Retail Strategy Track

How to Host a Photo Safari
Online Opportunities for Independent Photo Retailers
Imaging Retail Store Start-up: Creating a Brand
Re-inventing the Brand of Successful Retail Imaging Stores
DIMA Marketing Ideas Exchange
Economies of small

Social Media Track

Creating a Successful Social Media Campaign
E-mail as a Social Media Tool
Social Media Boot Camp (Full-Day)

Photo Publishing Track

Photo Books Soup to Nuts
Transforming Your Business With Photo Publishing
Photo Make Believe
New business opportunities reach beyond the traditional direct to consumer market

Pro Imager Track

HDR Unveiled
Building Successful Photography Communities and Events on the Web
10-Channel Workflow
Creating Stunning Video with Your DSLR

The DIMA conference program programming complements the PMA@CES 2012 conference programming, held Jan. 10-12, 2012, at The Venetian, Las Vegas, Nev. More details on PMA@CES programming will be announced soon.

Early-bird registration is available to PMA members-only for just $299. Companies must join PMA, or renew their PMA membership, by Aug. 31 to be eligible for early bird member-only pricing.

After Aug. 31, DIMA Annual Convention Registration will be $399 for PMA members ($599 Non-member), including choice of all DIMA educational sessions at Bally's Las Vegas on Sunday and Monday, DIMA Vendor Reception, PMA Welcome Reception, Keynote Luncheon and also admission to the PMA conference sessions at the Venetian on Tuesday, Wednesday and Thursday. Registration also includes a 2012 International CES Exhibits Plus Pass, allowing access to PMA @CES, all exhibit areas and Tech Zones.

Major PMA events coming soon:

• 6Sight Mobile Imaging Summit, Malmö, Sweden, 15-17 Nov., 2011

• PMA@CES Conferences, Las Vegas, Nev., Jan. 8-12, 2012

• PMA@CES Trade Show, Las Vegas, Nev., Jan. 10-13, 2012

  • PMA@CES press registration info

• PPFA Convention, Mirage Hotel and Casino, Las Vegas Las Vegas, Nev., Jan. 29 - Feb. 1, 2012

• PSPA/SPAA Conferences, The Renaissance Las Vegas, Las Vegas, Nev., Feb. 18-19, 2012

For more information on PMA events, visit the PMA home page.

About PMA -- The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 86-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.