The creations of 60 photographers using Tamron's 18-270mm Di II VC PZD to capture how they perceive "Eternity at a Moment" to be displayed on Tamron's special website and at a photographic exhibition in Japan

August 30, 2011, Saitama, Japan ― Tamron Co., Ltd. (President and CEO: Morio Ono, Head Office: Saitama City), a leading manufacturer of optical equipment, celebrated its 60th anniversary on November 1, 2010. To commemorate this anniversary and express sincere appreciation for the many major awards bestowed on the 60th anniversary model 18-270mm Di II VC PZD (Model B008), including the EISA European Zoom Lens of the Year 2011 - 2012 and the Camera GP Japan 2011 Lens of the Year, Tamron is pleased to announce the project "Eternity at a Moment －The Vision of 60 Photographers."

Concept of the Project "Eternity at a Moment—The Vision of 60 Photographers"
Sixty photographers, spotlighting and giving form to that fleeting ‘essence’ that would otherwise escape our attention... The captured ‘moment’ is a glimpse of the ‘eternity’ it evokes... The photographer’s eye that is focused on the ephemeral—what does it tell us?

Over the past 60 years, Tamron, with its ‘New Eyes for Industry,’ has been distinguished by its highly creative products, continuously setting those ‘eyes’ on illuminating the future. This milestone anniversary is an occasion to not only reflect on Tamron’s history, but to mark the start of the next phase of Tamron’s evolution. In this project, 60 photographers used Tamron's 18-270mm Di II VC PZD (Model B008) to capture how they perceive "Eternity at a Moment." Their creations will be displayed on Tamron's special website and at a photographic exhibition. For a photographer, time itself is an eternal theme. The interpretations of "Eternity at a Moment" by these 60 photographers are certain to be diverse and thought-provoking expressions, and Tamron is pleased to showcase each of their compelling viewpoints.

Participating Photographers
The sixty photographers selected to participate come from different generations and will present works from a wide range of genres and a variety of perspectives.

Official Site Opens 4pm JST., Tuesday, August 30, 2011
http://www.tamron60.com/
Details: Sixty photographers will display unique work based on the project concept on this site, along with a dedicated, individual message. The creations will be gradually released on August 30, September 12 and September 20. A blog will also be set up with the latest information updates: http://tamron60.blogspot.com/

Photography Exhibition

Public participation events: Seminar and talk session. There will also be a photography magazine and a viewing space for the photographers’ works.

Charity Activities
Because the photography exhibit is taking place in the same year of Japan’s unprecedented natural disaster, charity activities in support of disaster relief will be held throughout the exhibition period. Details to be announced.

About Tamron
Tamron is a leading manufacturer of photographic lenses. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron's development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power all-in-one lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the new 18-270mm Di II VC PZD — the world's smallest and lightest 15X zoom lens featuring Tamron's proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet AF operation. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

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