Features 3.0” Wide Flip-out touch display for camera users to shoot, record and view life from all angles

IFA - BERLIN, Germany -- September, 1, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today unveiled the Samsung MV800 camera , an ultra-compact point & shoot with a 3.0” touch-screen Flip-out LCD display. In combining the Flip-out LCD with an impressive suite of creative features, the MV800 enables users to capture life’s moments from any angle and create images that reflect their unique perspective on the world.

The MV800 camera offers enhanced picture quality, capacitive touch screen technology, as well as many innovative and user-friendly features to ensure that all users can relax and enjoy their shooting experience. Consumers can be confident they will be able to capture even the most challenging shot whether they are behind or in front of the lens.

The MV800 camera builds on the success of Samsung’s DualView technology and is the first premium compact model to feature a 3.0” Wide Flip-out touch-screen LCD Display. Samsung has designed the device in response to evolving consumer demands for maximum flexibility, ease-of-use, creativity and style.

The 3.0” Wide Flip-out display opens up a world of artistic possibilities. Whether it is capturing the perfect self portrait to polish an online profile or snapping photos from very high or very low angles —the MV800 allows users to capture images they’ve never even considered before. The unique screen tilts up and down so users can frame every shot, and easily view the images from any perspective. For fashion-forward consumers who place a premium on style, the device’s ultra-slender design and contemporary metallic finish promise to make a lasting visual impact.

The Samsung MV800 camera offers an impressive 16.1 megapixels for premium picture quality, along with a 5x optical zoom and a 26mm wide-angle lens. By packing this technology into a sleek and slim device, the Samsung MV800 is the ideal camera for premium-quality image capture on the move.

While the flip-out display enables users to take shots from all angles, the unique Smart Touch 3.0 user interface ensures highly intuitive operation. Users can drag and scroll through menu options to launch the required feature with only one touch. Smart Touch 3.0 also keeps it fun by letting users customize their background image or wallpaper.

The innovative Live Panorama function, meanwhile, enables easy photography of large groups by simply holding down the shutter button, then previewing the whole scene that’s being captured, via the LCD. Moreover, by simply connecting the Samsung MV800 to a 3D HDTV, images and panoramic shots can be viewed in outstanding 3D in-depth quality instantly.

“Our aim is to continually be at the forefront of digital compact camera innovation and the Samsung MV800 is the embodiment of that goal,” said Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The Samsung MV800’s unique ability to capture images from any angle, combined with its stylish and ultra-slim design demonstrates unparalleled Samsung innovation which we believe will appeal to every photographer, and establish a new benchmark for the industry.”

Get Creative with Magic Frame and Picture-in-Picture Shot
The Samsung MV800 has been designed as more than just a camera - it is a creative tool for users to extract maximum enjoyment from every photographic opportunity. The Magic Frame feature includes 12 fun background templates, as well as the ability for users to customize their own. The camera’s Picture-in-Picture function, meanwhile, lets users insert one image into another. The Flip-out display even allows consumers to snap a self-portrait and put themselves in the picture!

Maximize enjoyment with Smart Filter and Funny Face Features
Smart Filter allows users to express their own creativity, through a menu of 14 artistic effects, including the newly added Water Paint for a stylish watercolor finish or the Cartoon capability, transforming any photo into a fun animated film format. The fun doesn’t stop there - Funny Face allows users to bend, stretch and manipulate portraits of loved ones by tapping and dragging to radically distort facial characteristics, ready to share and enjoy.

Capture the Perfect Portrait with Ease
The built in Pose Guide function advises users how to best get into position with line drawings on the LCD screen, so consumers can capture the optimum image from any angle. The device also provides the perfect picture in real time, with the easy-to-navigate Photo Editor function, allowing users to edit and rotate the image on the move. Loved ones and friends will also appreciate the Beauty Shot feature which edits out any imperfections, resulting in a flawless photo one can treasure and share forever.

Create a Story
The Samsung MV800 essentially allows the user to become the creative director of their own life, with innovative Storyboard Maker. Users can prepare a storyboard from the images they’ve shot by simply selecting the layout, and then placing the photos in order. Whether the MV800 is being used to create a movie of a night out with friends or fantastic family holiday, the photos can be laid out on the display as clearly as one imagines them.

Creative Intelligence at the User’s Fingertips
To ensure users capture the best image possible to enjoy, share and impress, by simply snapping a wide-angle shot of a friend, the Samsung MV800 automatically searches out and captures two other strong images at different zoom ratios, giving users three great photos with one simple click! The photographer can choose which of the three to select -- or simply keep them all.

HD Movie Capability in the Palm of the User’s Hands
The Samsung MV800 also boasts HD recording capabilities, within a compact body that will fit into the palm of the user’s hand. Enjoy consistently clear and crisp video with technology that allows consumers to capture special memories with a recording time of up to twice as long as standard MPEG4. The innovative zoom noise reduction technology, meanwhile, ensures that the only sound recorded will be the laughter and conversation of loved ones, not the whirring of the zoom.

The Samsung MV800’s combination of industry-leading innovation, sophisticated design and the ultimate in user-friendly features, ensure total mobility, premium picture quality and maximum enjoyment. The Samsung MV800 is the perfect tool to not just capture an image but to tell a fun and creative story on the move.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.