September 7th, 2011, Boulder, Colo. -- LifePics, a web-based firm supplying digital image technology that sends photo orders to retail stores worldwide, announced today an agreement with Hallmark Cards, Inc., allowing retailers in the LifePics network to offer customized greeting cards with designs from the world's greeting card leader.

The new service is rolling out to retailers in the LifePics network who also carry Expressions from Hallmark greeting cards, with templates using card designs from that line that consumers can access on the retailer's LifePics-powered web site. Consumers can choose from any of several types of greetings -- new baby, wedding, birthday, general good wishes, and more -- and add their own photos and a customized message. The order is placed online and the consumer can pick up the card at the retail location on the next visit.

Hy-Vee, a Midwest grocery chain, will be the first retailer to offer the new products. Additional seasonal designs will be added this fall, and the products will also expand to other retailers in the LifePics network. The cards can be produced in 4x8 or 5x7 flat sizes.

"We are excited to bring these new Expressions from Hallmark photo greeting cards to Hy-Vee through our partnership with LifePics," said David Saville, Product Manager at Hallmark. "We feel that these new products will give Hy-Vee consumers more fun and creative options for greeting cards, especially as the busy holiday season approaches."

"There is no doubt that our partnership with the Expressions from Hallmark brand on these new cards brings a whole new level of sophistication to our custom photo greeting card products," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "We are excited to bring these cards to other retailers in our network so more consumers can create and order these fantastic custom cards from Expressions from Hallmark and LifePics."

About LifePics
LifePics is the market leader in turning images into transactions by connecting billions of consumers' digital images to more fulfillment options than any other service on the Internet. Using LifePics' technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface. In addition, LifePics is the most open solution on the web; the service integrates with almost every photo printer and photo lab, and connects to specialized wholesalers to complement in-house offerings. LifePics works as your partner by providing services and industry expertise that go above and beyond what any other online imaging company offers.

LifePics drives more orders through more sources than any other online photo service. In 2010, LifePics launched its OPEN program, allowing third party app developers and affiliate web sites to link into the LifePics Retail Network, sending users, images, and orders to LifePics retailers from all over the Internet. LifePics also provides customers with a fun, user-friendly online experience to drive orders. Consumers can order thousands of products, including prints, photo books, personalized greeting cards, photo calendars, enlargements, gifts like photo mugs and mouse pads, and much more, all through a retail-branded, customizable web site.

The LifePics technology platform is an open solution that connects to virtually every printer, lab, and internal system, allowing retailers to customize their online order workflow into the format that works best for each retailer. Orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, and an assortment of other service providers. The technology revolves around LifePics' custom client-based software tool, LabCenter, which operates at retail stores and offers superior integration between retail online ordering sites and photofinishing labs of all sizes and quantities.

As your partner, LifePics provide a new revenue stream in the fastest growing segment of the photo industry -- online-to-retail -- and offering expert services that no other solution provides: Live Help, 364 days a year; free, unlimited photo storage for consumers; custom email marketing campaigns; LifeSync, a photo syncing and backup tool; a commission-based revenue structure; and much more.

LifePics' customers include some of the industry's best brands in each of the following categories: mass merchants, large photo retail chains, food and drug chains, local camera shops, and independent photofinishers. The LifePics service is available at more than 13,000 retail stores across North America, Australia, and Africa.

For more information, visit LifePics at www.LifePics.com.