Featuring Full HD Video Recording, High-speed Burst HQ and Intelligent IS

LAKE SUCCESS, N.Y., September 15, 2011 -- Canon U.S.A., Inc., a leader in digital imaging, today announces the addition of two feature-packed digital cameras, the PowerShot S100 and PowerShot SX40 HS, to its award-winning lineup of point-and-shoot models. In addition to superb low-light performance and increased overall speed, these two cameras include a new DIGIC 5 image processor, HS SYSTEM, Full HD video capture, High-speed Burst HQ and Intelligent IS providing clearer, smoother looking images.

"Photo enthusiasts are always on the search for that next great camera to help them achieve the best results," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. "The inclusion of the new DIGIC 5 image processor and Full HD recording capabilities on both new models will provide users with the tools needed to capture brilliant images and videos as they continue their photographic journey."

A challenging task for the photographer on assignment or appointed family photographer is working under low-light conditions. Helping improve the quality of images from those situations is Canon's HS SYSTEM, where the camera's image processor and high-sensitivity image sensor work in tandem to enhance low-light image quality. With the PowerShot S100 and PowerShot SX40 HS, Canon has introduced a new DIGIC 5 image processor, maintaining the cameras' superb low-light image quality while improving overall camera operation and color accuracy. The new image processor has improved noise reduction and advanced Multi-area White Balance optimizing color tones of both subject and background under multiple light sources.

High-speed, High-quality, High-performance
An added benefit of the DIGIC 5 image processor is the incorporation of the new High-speed Burst HQ¹providing users with the ability to continuously capture a maximum of eight frames. This new feature will allow the story of a child scoring the winning goal on the soccer field or a marathon runner crossing the finish line to be told frame-by-frame through the eye of the photographer.

Intelligent IS
One of the most important innovations for a point-and-shoot camera has been Image Stabilization (IS) since it helps improve image quality by reducing camera blur for both images and videos. Canon has taken this technology one step further with the new Intelligent IS which automatically chooses from six different modes (Normal, Macro, Panning, Dynamic, Powered, Tripod) to optimize image stabilization and help achieve crisp, blur-free images for various shooting conditions.

It's an HD World
When the time comes to share one of those "can't miss" moments from a family day at the park or of a pride of lions on a safari expedition, the use of HD video is becoming more popular than ever. As a leader in HD video capture, Canon has incorporated Full HD recording (1920 x 1080) capabilities for both new models. Providing exceptional resolution for crystal clear HD video, both cameras have a dedicated movie record button in addition to having the ability to zoom while recording, further enhancing the overall user experience. An HDMI terminal output has also been included for easy sharing of videos with stereo sound on HD ready televisions

PowerShot S100 Digital Camera
When the PowerShot S95 Digital camera was announced in 2010, it received critical praise for having an impressive feature set and superb low-light capabilities. Building upon the success of this model is the PowerShot S100, featuring a host of upgrades making it a must-have for any photo enthusiast. Featuring a 12.1-megapixel CMOS image sensor -- part of the HS SYSTEM -- this versatile camera has a 24-120mm wide angle lens with 5x optical zoom, GPS functionality and is capable of achieving improved low-light performance of up to ISO 6400. Additionally, the camera utilizes an f/2.0 lens increasing the camera's low-light performance by allowing additional light to reach the sensor while creating a shallow depth-of-field for portraits with dynamic, soft backgrounds. The PowerShot S100 will also now be available in either black or silver. Other features of this camera include:

• A large 3.0-inch wide LCD screen for easy viewing of those images and menu options.

• GPS capabilities² where satellites collect data of the latitude, longitude and altitude of an image's location, which is then stored to the image's EXIF data³. A map utility software is included with the camera to view the locations where images were captured. There's also an internal GPS logger to track the day's photographic route.

• A full range of shooting and recording modes similar to those found in DSLR cameras including RAW + JPEG and a control ring on the front of the camera for quick, manual adjustment of key functions such as ISO, zoom and focus.

• Compatibility with the HF-DC2 High-Power Flash, which is an optional flash accessory that operates wirelessly and increases the effective flash range up to approximately 30 feet.

The estimated selling price of the PowerShot S100 Digital camera is $429.99 and is scheduled to be available in early November.^*

PowerShot SX40 HS
When visiting the local zoo or sitting in the stands of a youth football game, having a camera that has the flexibility to capture images at close-up and far-off distances is a necessity. Canon's PowerShot SX40 HS is just the camera one would need to ensure those images are of high-quality. Other features include:

• An incredible 35x optical zoom range (24mm-840mm) with image stabilizer and a 12.1-megapixel CMOS image sensor -- part of the HS SYSTEM - the camera can capture low-light images of enhanced image quality up to ISO 3200.

• An incredible 35x optical zoom range (24mm-840mm) with image stabilizer and a 12.1-megapixel CMOS image sensor -- part of the HS SYSTEM -- the camera can capture low-light images of enhanced image quality up to ISO 3200.

• A 2.7-inch wide vari-angle LCD has been included for easy viewing of images and menus from almost any angle.

• Improved Smart AUTO settings to ensure the settings are intelligently selected based upon the cameras 32 predefined shooting situations.

• The Zoom Framing Assist button, which helps the user steady the camera when tracking a moving subject at extreme telephoto settings keeping it in focus.

The estimated selling price of the PowerShot SX40 HS Digital camera is $429.99 and is scheduled to be available in late September.^*

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010^†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei -- "all people, regardless of race, religion or culture, harmoniously living and working together into the future" -- Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found atwww.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners. All ppm's and imps's based on letter-sized output unless otherwise noted.

* Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

1. The continuous shooting speed is approximately 9.6 fps for the PowerShot S100 and approximately 10.3 fps for the PowerShot SX40 HS.

2. In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country.

3. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.